IT and Business Insights for SMB Solution Providers

ChannelPro SMB Forum Hosts MSPs in the Nation’s Capital

The six-city, two-day conference series designed for managed service providers and integrators headed to the Mid-Atlantic region with a lineup of trending educational topics delivered by industry thought leaders. By Colleen Frye

The 2022 ChannelPro SMB Forum tour, taking place in-person in six cities throughout the U.S., hosted MSPs and integrators in the Washington, D.C., area on September 7-8 at the Hyatt Regency Dulles.  

The two-day event series from The ChannelPro Network features industry-leading experts and channel professionals who address the top subjects MSPs care about—recruiting and hiring, security, growth strategies, sales and marketing, and making money with Microsoft Azure. The sessions, designed to provide actionable, business-building advice, are delivered in interactive, informative, and entertaining formats attendees won’t find at any other industry event. Each event also offers time for networking with peers and a vendor expo hall.

And in a new collaboration with peer group facilitator MSP-Ignite, ChannelPro SMB Forum attendees as well as MSP-Ignite peers participated in a guided, open peer group meeting as part of the pre-day events on Wednesday.

“Bringing MSP-Ignite to our Mid-Atlantic event was a great opportunity for ChannelPro SMB Forum attendees to do even more peer networking in a guided format that allowed them to discuss and get feedback on issues that impact their business,” says Michael Siggins, president and publisher of The ChannelPro Network. “We are excited to have MSP-Ignite join our Los Angeles event on November 2-3 as well.”

The peer group meeting was followed by a sales and marketing workshop hosted by Titanium sponsor Dell Expert Network, which included a Dell Solutions showcase of their latest technology and a $1,000 cash giveaway. A welcome reception was held in the evening.

The main day throughout the year features a social media workshop led by experts from channel legend Janet Schijns’ JS Group. On Thursday, COO Barbara Goworowski coached attendees on proven, practical techniques used by social selling masters. Attendees also get free access to an extensive series of online follow-up lessons.

The rest of the educational sessions included:

The Security Slam—In an edge-of-your-seat presentation, cybersecurity practitioners James Carroll, Zach Hill, and Leia Shilobod told true-life stories of incredible hacks, unforgiveable customer errors, and high-stakes incident responses—experiences attendees can apply to help protect their clients more effectively. Judge and cybersecurity expert Ian Thornton-Trump presided over the storytellers.

Peer to Peer: Winning with Microsoft Azure—MSPs Stephen Monk, CEO of Noverus Innovations, and Luis Alvarez, president and CEO of Alvarez Technology Group, led an audience discussion on providing Microsoft Azure services and solutions, including what to offer and where to begin profiting from Microsoft’s public cloud platform.

The Employee Recruitment Dating Game—In a Sixties-style game show that had audience members laughing and cheering, MSP business owners Luis Alvarez, Charles Henson, and Corey Kirkendoll used their best recruiting skills to woo a potential job candidate during an “interview.” Their entertaining and informative session showed audience members ways to overcome real-world employee interview challenges.

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