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Ingram Micro Enhances Cloud Marketplace Sales, Marketing, Support, and Integration Features: Page 3 of 3

New capabilities introduced today by cloud exec Renee Bergeron (pictured) are designed to help channel pros mimic the best practices of resellers who emphasize client acquisition and customer service rather than backend operational processes. By Rich Freeman

“The partners that are successful and have the competencies and bandwidth to do [IaaS], they don’t need us, but as they run out of bandwidth or as they need new types of competencies, they can use our infrastructure as a service center of excellence and can white label it as an extension of their own business,” Bergeron told ChannelPro.

All of Ingram’s past and present additions to the cloud marketplace are designed to help partners mimic the best practices of the distributor’s most successful cloud resellers, all of whom run high-volume, low-overhead operations that emphasize client acquisition and strong customer service.

“The partners that scale are those that leverage automation every step of the way and focus their investment in sales and marketing and in the delivery of customer experience,” Bergeron says.

The number of partners utilizing Ingram’s cloud marketplace is up more than 22 percent in the last year, from about 45,000 to over 55,000.

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