Topic: Business Strategy
GTIA moves beyond AI talk with new initiatives for MSP
The channel’s leading nonprofit organization is leaning in to the idea that GTIA members should be setting the standards when it comes to AI.
XDR for MSPs: 3 ways to pitch the value without the jargon
MSPs must realize that the value of XDR can get lost in translation if you’re only talking technical to companies with constrained budgets.
FREE DOWNLOAD: Identifying ideal cybersecurity clients
This guide helps you zero in on the prospects and customers who are most likely to need, value, and invest in advanced cybersecurity protection.
What patterns in cyberattacks in specific industries reveal about your security posture
Recent landmark security breaches across industries like telecom and healthcare have shown us that threat actors don’t discriminate when identifying victims. Rather, they tailor their tactics based on industry characteristics […]
7 reasons to sell your MSP contracts today
Maintaining a portfolio of recurring service contracts can be both a strength and a burden. Here’s something to consider if you’re looking for ways to generate a more profitable growth path.
Too many vulnerabilities, not enough time: How MSPs can cut through the security noise
Inside ConnectSecure’s approach to helping MSPs strengthen security services while improving customer trust and retention.
How do I design an MSP case study that sells without bragging?
Use these templates and messaging tips for creating authentic, results-driven case studies.
Industry expert unveils the secrets of successfully selling to nonprofits
Some MSPs mistake non-profit organizations as a poor investment. Rather, MSPs can tap into an unparalleled source of work — and more profits.
How do I calculate true profit per client?
If you’re not sure which clients are actually profitable, you’re not alone. Most MSPs are guessing.
What SOC 2 compliance means for cybersecurity in 2026
IT security and compliance are evolving into growth enablers.










