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Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.

Location

333 West San Carlos Street
San Jose, California 95110
United States

WWW: acer.com

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News

August 24, 2018 |

AlienVault to Partners: It’s Business as Usual Under AT&T, Only Better

The biggest change most channel pros will experience following AlienVault’s acquisition by AT&T is access to more training, marketing, and sales resources, according to CEO Barmak Meftah (pictured), who now also heads AT&T’s new cybersecurity solutions group.

Fear not, AlienVault partners. The security vendor you’ve worked with in the past may be part of a much larger corporation now, but all that’s going to mean for you is access to expanded training, marketing, and sales resources.

That’s according to Barmak Meftah, who was president and CEO of San Mateo, Calif.-based AlienVault Inc. until yesterday, when that company’s acquisition by AT&T (first announced in July) officially closed.

“For all intents and purposes, not much is going to change except for a lot more support coming from us,” says Meftah, who now has two titles: CEO of AlienVault and president of the newly formed AT&T Cybersecurity Solutions unit, which encompasses both AlienVault and AT&T’s legacy security services and solutions business. A standalone operation with its own P&L statement as well as its own sales, marketing, and engineering teams, the new group reports directly to Thaddeus Arroyo, CEO of AT&T Business.

For now, Meftah plans to run the dual portions of his organization independently. “The goal is to keep the two groups focused on what they do best,” he says, and to minimize potentially growth-slowing disruption in the process. The AlienVault and AT&T cybersecurity partner programs will remain autonomous as well. “We want to continue what’s already going well,” Meftah explains.

That said, helping AlienVault take advantage of AT&T’s strengths and vice versa will be one of Meftah’s top initial priorities. “Immediately, we’re going to start looking for areas of integration and synergies to accelerate the growth between the two businesses,” he says.

For AlienVault, which has traditionally sold to midsize companies, the biggest such near-term opportunity will be tapping into AT&T’s massive account base. “They have reach to over 3 million mid-market customers globally,” Meftah says. “Even with a minimal attach rate to that customer base, we could accelerate the business dramatically.” The large enterprise buyers that AT&T’s cybersecurity division mostly serves, he adds, represent another potentially rich new revenue source for AlienVault.

On the flip side, AlienVault offers AT&T a way to take solutions it sells almost exclusively to large businesses now down market. According to Meftah, the main reason mid-market companies with limited IT staffs can’t use those systems today isn’t so much their price tag as the challenges of integrating and managing them. AlienVault’s USM Anywhere platform, however, already automates and orchestrates third-party products from Microsoft, VMware, McAfee, and a wide range of other vendors in its “AlienApps” ecosystem. In theory, there’s no reason AT&T couldn’t extend that functionality to the most complex—and powerful—security products it sells.

The result, according to Meftah, would be “democratizing enterprise-class security” for midsize businesses. “The idea is can we provide them the same sophisticated enterprise-class security solutions that were only available to the top end of the market, but provide them in a way that they can consume it,” he says. “That’s just going to be a game changer for the industry.”

It also dovetails with the strategic vision Meftah and his team are formulating now. Very much a work in progress, that vision will likely focus on “simplifying the consumption of cybersecurity for everybody in the market,” Meftah says, by helping businesses control and coordinate the various point products most of them use today to secure their data.

That’s a mission AT&T will pursue in collaboration with the value-added resellers, value-added distributors, and managed security service providers in the AlienVault channel. According to Meftah, AlienVault presently collects about two-thirds of its revenue through partners. “We’ll probably follow the same model” going forward, he says, with larger businesses accounting for most of his unit’s direct sales.

“We certainly want to be very channel-friendly but at the same time not lose sight of the fact that some of these customers might want to do business directly with AT&T, and we obviously don’t want to alienate that part of the addressable market,” Meftah says.

That policy should leave MSSPs in particular largely unaffected, he adds. “The majority of our MSSP partners typically focus on mid-market customers to mid-market enterprise customers,” Meftah says. “From a market segmentation perspective there’s no competition.”

In time, Meftah states, the largely distinct AlienVault and AT&T parts of his organization will merge together more closely. What happens to the AlienVault brand at that point has yet to be determined. Mid-market businesses especially, according to Meftah, recognize and respect it, just as bigger companies recognize and respect the AT&T brand.

“Ideally, we don’t want to lose the goodness of each brand, but where we will land at the end I just don’t know yet,” he says.


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