IT and Business Insights for SMB Solution Providers

NinjaRMM is Now NinjaOne

The name change is the latest manifestation of the vendor’s ongoing effort to move past RMM software alone toward offering a complete and integrated managed services toolset. By Rich Freeman

NinjaRMM has rebranded as NinjaOne in conjunction with an ongoing move toward providing a complete set of integrated managed services solutions instead of remote monitoring and management software alone.

Founded in 2013, Ninja was an RMM-only vendor until last year, when it rolled out a backup solution as well. The company added a documentation module this summer and a ticketing tool last month. Integrations extend its capabilities into IT asset management, remote access, patch management, and automated software deployment too.

“Changing our name to NinjaOne reflects our vision of a platform that makes IT operations run more efficiently,” said NinjaOne CEO Sal Sferlazza in a media statement. “When we started NinjaRMM, we set out to build a highly disruptive SaaS solution that combined power and simplicity to shake up the status quo. We’ve grown since those early days into a multi-product company that unifies IT operations. NinjaOne is a product built for the future, and I couldn’t be more excited for the next generation of IT software.”

Ninja’s new name won’t be accompanied by significant changes to its user interface, contract terms, application performance, or support quality, according to CRO Dean Yeck.

“We wouldn’t be where we are today without our channel partners. We recognize that MSPs and resellers are an important part of NinjaOne’s growth story now and in the future,” said Yeck in prepared remarks. “All around the world, MSPs and resellers are seeing greater demand for their services, and we’re proud to be a partner that helps them scale.”

NinjaOne has been selling RMM software not only to channel pros but through them to end users as well since last summer, when it introduced a reseller partner program that enables members to collect anywhere from 10 to 30% margins. The company’s customer base has grown nearly 50% to more than 6,000 organizations worldwide in the last year, and its revenue has climbed 75% in the same period.

NinjaOne is not the only vendor taking on industry giants ConnectWise, Datto, Kaseya, and N-able in the market for integrated, end-to-end managed services tools. The former CloudBerry Lab renamed itself MSP360 two years ago, for example, at the outset of a strategic campaign to turn the backup software it was then best known for into one part of a broader MSP product suite. The company added a remote control solution last September followed by an RMM system this June, and is currently working on a PSA system. 

Atera and Pulseway both offer extensive managed services product suites as well.

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