IT and Business Insights for SMB Solution Providers

Intermedia Adds Co-Branded Resale Option to Unite UcaaS Solution

The new model lets partners leverage the equity of the Intermedia name without sacrificing control of their customer relationships. By ChannelPro

Intermedia has added a new co-branded option for resellers of its Unite unified communications-as-a-service solution.

Introduced last February, Unite delivers web and video conferencing, team chat, file sharing, backup, and other services via desktop and mobile apps designed to provide anytime, anywhere access from virtually any device. To date, partners have sold the solution under either a fully white-label "Private Label Reseller" (PLR) model or an advisor model in which they receive recurring commissions for selling the solution under the Intermedia brand. The new co-branded option provides a third alternative in which the reseller fully owns the customer relationship while leveraging the equity of the Intermedia name. Partners sell the service, set their own margins, and handle billing and support, while relying on Intermedia for customizable marketing materials, full concierge sales support, Tier 2 and Tier 3 technical support, taxation management, and more.

“Most of our competitors only sell under an agent model, which limits the partner’s revenue opportunity and growth potential,” said Intermedia CEO Michael Gold in a press statement. “Our Reseller model puts the power in the hands of the partners by allowing them to own the customer relationship, set their own pricing and margins, build more value in their business, and chart a more predictable future. Our Private Label partners have been realizing these benefits for years, and now with the new Co-Branded reseller option, partners that have been hesitant to sell under their own brand can now experience these same revenue-building benefits by selling alongside the name and credibility of the Intermedia brand.”

Partners can pick and choose among the agent, PLR, and co-branded options on a case-by-case basis.

“Whichever partner program they choose, selling with Intermedia means 99.999% uptime SLAs, J.D. Power-certified 24/7 support, marketing, billing, and taxation assistance, continuing education programs, one point of control, one bill, and much more," said Jonathan McCormick, chief operating officer and head of sales at Intermedia, in prepared remarks. “We aren’t successful unless our partners are, and we will continue to innovate to ensure that our partners are as successful as possible along every step of the customer acquisition and management lifecycle.”

Intermedia added a provisioning wizard to Unite last October and an analytics platform this March.

Synergy Research Group expects the global installed base of UCaaS subscribers to grow at an average annual rate of 26 percent over the next five years.

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