IT and Business Insights for SMB Solution Providers

Hewlett Packard Enterprise Makes GreenLake Flex Capacity Program Available to Partners

Channel pros can now resell pre-configured versions of seven popular HPE on-premises server and storage products on a subscription-priced, pay-as-you-go basis. By Rich Freeman

Hewlett Packard Enterprise has opened its GreenLake Flex Capacity subscription service to its channel.

The new GreenLake Flex Capacity for partners enables resellers to sell software-defined infrastructure, all-flash storage, private cloud systems, and other on-premises products on a pay-per-use basis. Palo Alto, Calif.-based HPE announced the change in conjunction with its 2018 Global Partner Summit, which is currently underway in Las Vegas.

The new offering benefits end users, HPE says, by enabling them to shift onsite IT expenses from the capex portion of their budget to the opex portion. It also benefits channel partners by allowing them to collect an annuity revenue stream with a projected 25 percent year-over-year growth rate.

“At HPE, we are laser focused on bringing the best innovation to our partners so they can capitalize on market disruptions and grow profitably,” said Paul Hunter, worldwide head of partner sales for HPE, in a press statement. “Through our innovative product and services portfolio and leading channel programs, we will help partners succeed in today’s fast-paced technology environment.”

At present, HPE partners have access through GreenLake Flex Capacity to pre-defined configurations of seven popular HPE products: HPE ProLiant Microsoft Azure, HPE Synergy 480 Compute Modules, HPE SimpliVity 380, HPE ProLiant BL460c Server Blade, HPE 3PAR StoreServ 8200, HPE 3PAR StoreServ 9450, and HPE StoreOnce 5100.

GreenLake Flex Capacity for partners is the latest in a steady stream of subscription-priced infrastructure offerings from leading OEMs and distributors. For example, HP Inc., the other half of the former Hewlett-Packard, launched a device-as-a-service program two years ago, and expanded it to include products from Apple Inc. and selected virtual reality devices this February.

Ingram Micro Inc. unveiled its first as-a-service procurement option in August 2016 and enhanced it last May. Tech Data Corp. followed suit with a new technology-as-a-service program last December.

Such offerings are proving increasingly popular with end users looking to pay not just for cloud-based software but for all of their IT resources through recurring monthly payments. Pay-as-you-go subscriptions will account for as much as 40 percent of enterprise IT infrastructure spending by 2020, according to IDC.

HPE’s 2018 Global Partner Summit kicked off in earnest this afternoon with general session presentations by incoming president and CEO Antonio Neri, among other executives, about upcoming opportunities for the vendor’s partners. The show concludes Wednesday.

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