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ConnectWise Buys Continuum and ITBOOST: Page 2 of 3

Announced by CEO Jason Magee (pictured), the blockbuster deals add BDR, security, and documentation to a lineup that already included RMM, PSA, quoting, and remote control, positioning ConnectWise to offer one of the industry’s most complete portfolios for MSPs. By Rich Freeman with Colleen Frye

Selling BDR and endpoint security products of its own is something of a departure for ConnectWise, which has historically aspired to serve as a hub for linking and delivering solutions from outside vendors. According to Magee, the company will continue to support open integration of its products with third-party solutions.

“We’re still committed to the power of choice for our partners, and we’ll continue with our API-first mindset, which allows for our continued partnership [with] the 260 and growing vendor partners that we have out there,” he says.

ConnectWise will operate Continuum as a separate business under its current brand and management for the time being, pending completion of the company’s strategic planning discussions. Continuum CFO Geoffrey Willison will become ConnectWise’s new chief operating officer. Tasos Tsolakis, currently Continuum’s senior vice president of service delivery, will now hold the same position at ConnectWise, reporting directly to Magee. ConnectWise will be hiring a new CFO from outside its expanded leadership team as well.

George, for his part, has yet to decide on his next pursuit. “I’m not going to reappear back in the MSP space, but I will reappear somewhere in the technology field,” he says.

ITBOOST is now a product group within ConnectWise headed by the company’s former CEO, Ali Peracha, whose new title is vice president of product. Omer Khawaja, presently CTO at ITBOOST, is now vice president of product operations, while Raza Rafiq transitions from CFO to vice president of strategic initiatives.

Peracha, Khawaja, and Rafiq co-founded ITBOOST after running a Dallas-based MSP together. Their partners, Peracha insists, will only benefit from the vendor’s agreement to become part of ConnectWise.

“It’s all good news for the partners,” he says, noting that ITBOOST has long aspired to establish deeper connections between its platform and ConnectWise’s solutions. “Now we’re part of the ConnectWise family, so we have deeper access into getting things done. We’ve already started having conversations with the Manage team, with the Automate team, with the Control team to have those deeper integrations.”

Though specific details have yet to be finalized, ConnectWise plans to integrate all of its new holdings with its current ones in the months and years ahead. Over the shorter term, however, it will begin leveraging initial synergies across its expansive portfolio as soon as early next year.

“There are additional layers of automation that Continuum has that we’ll be able to layer on top of the current Automate platform, not to mention there’s some patch management check-in services that Continuum provides today that ConnectWise doesn’t,” Magee says.

Continuum partners that have relied on LogMeIn for remote access in the past, moreover, will soon have the option to use ConnectWise Control instead.

The addition of Continuum’s layered security offering to ConnectWise’s product catalog comes amid exploding need and demand for security services among businesses of all sizes, and one year after ConnectWise launched a strategic push into cybersecurity at IT Nation Connect 2018.

Other elements of that effort have included taking an ownership stake in intrusion detection and monitoring vendor Perch Security, purchasing security service provider Sienna Group, and introducing a risk assessment solution called ConnectWise Identify in partnership with Sienna this March. Adding Continuum’s security suite is by far the biggest step yet, and a significant win for ConnectWise partners, according to George.

“This is going to put the most powerful, most flexible [security] tool on the planet in the hands of ConnectWise’s more than 25,000 MSPs,” he says. “Now they get all of this from one partner, one platform, one solution.”

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