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Arctic Wolf Networks Adopts 100 Percent Channel Sales Model

The SOC-as-a-service vendor's portfolio of services and products is now available exclusively through U.S. and Canadian partners. By ChannelPro

Arctic Wolf Networks, a security operations center (SOC)-as-a-service company, has adopted a “100 percent channel” strategy that makes its entire portfolio of services and products available exclusively through its U.S. and Canadian partners.

“Our channel strategy has always been at the core of our go-to-market vision,” said Nick Schneider, chief revenue officer of Arctic Wolf, in prepared remarks. “Moving our go-to-market strategy to ‘100 percent channel’ will help Arctic Wolf capitalize on the rapidly growing cybersecurity market for managed detection and response (MDR) and vulnerability assessment, while enabling our channel partners to become a true extension of our team and our team an extension of theirs. We have always operated as a channel first organization, and this significant step demonstrates our dedication to that mentality and approach.”

To support the transition to a channel-only model, Arctic Wolf has invested in growing its channel team, developing a new partner portal, and providing go-to-market demand support and on-demand training, as well as formalizing deal registration and opportunity management. 

Arctic Wolf’s cybersecurity solution portfoliois delivers threat prevention, detection, and response capabilities, including:

  • Support for on-premises infrastructure and cloud environments including Amazon Web Services, Azure, O365, G-Suite, Box).
  • A Concierge Security Team (CST) that acts as the single point of contact for a customer’s security needs and acts as a trusted security advisor that is an extension of a customer’s internal team.
  • A risk-based vulnerability assessment that enables customers to continuously assess vulnerabilities in your internal and external facing networks, endpoints, and people, and quantify risk.

Arctic Wolf announced a distribution agreement with Ingram Micro in February.

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