IT and Business Insights for SMB Solution Providers

Vendor to Watch: Redstor

Redstor’s 100% cloud-based, AI-equipped BDR platform is designed to make protecting on-premises and online data simpler. By Rich Freeman

GLOBAL DATA VOLUMES will more than double between 2022 and 2026, according to IDC. Redstor’s mission is helping MSPs get smarter about how they protect all that information.

The U.K.-based vendor, which was founded more than 26 years ago and now does business in North America too, offers “cloud-first” BDR products designed to be ready for use in under 60 seconds. Artificial intelligence technology enables those systems to find sensitive information in potentially unsafe locations and scan documents automatically for malware during the backup process, according to Matt Scully, Redstor’s channel chief.

“If there’s something that looks bad, we put it into quarantine, we isolate it, and we let the MSP know about it,” he says.

The Redstor platform supports on-premises hardware, leading SaaS applications like Microsoft 365, and the Microsoft Azure and Amazon Web Services public clouds. Its “InstantData” feature helps victims of data loss recover in seconds by streaming backed-up files over the web rather than downloading them. “You just get it right there on demand,” Scully says. RMM and PSA integrations are coming soon, he adds.

Redstor’s pricing is designed to be simple as well as smart. Partners pay a varying monthly fee based solely on how much storage capacity they consume and never shell out for appliances. “Historically, hardware can cost anywhere between five to over a hundred thousand dollars, based on the size of what you’re looking to back up,” Scully says.

Members of Redstor’s partner program get access to RedApp, the vendor’s web-based management dashboard; RedBook, a library of ready-made marketing campaigns and sales collateral; and the REDtribe website, where Redstor employees and partners share insights and advice. MDF, not-for-resale licenses, deal registration, and tiered discounts are all available too, along with sales leads collected through the vendor’s online partner directory.

What partners don’t get are minimum spending thresholds. “A lot of people say you have to spend at least $500 with us,” Scully notes. “We don’t have that.” Pretty smart, some partners might say.

About the Author

Rich Freeman's picture

Rich Freeman is ChannelPro's Founding Editor

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