MSPs are being asked to do more with less — and prove it. That means tighter operations, stronger security, and clearer business outcomes for clients.
Several top vendors spoke with ChannelPro at recent industry events about how they are responding. They offer platforms, solutions, and capabilities to reduce costs, improve visibility, and help MSPs stand out in a crowded market.
Here’s how some of those vendors said they can deliver value to MSPs right now.
ServiceQ.AI
Gabe Schrade (center)
Quantifying Service Quality at Scale
ServiceQ uses AI-driven analysis to evaluate technician performance and client interactions across every ticket. It turns day-to-day service activity into actionable operational insight.
- The MSP Advantage: ServiceQ gives MSPs something they’ve never really had: a way to measure service quality across every ticket. By scoring 100% of tickets, it removes guesswork, reduces manual quality assurance (QA), and helps MSPs identify issues before clients feel them. It also creates a benchmark MSPs can use in sales conversations.
- What’s Driving Momentum: The platform positions itself as a channel-wide standard metric, a “service quotient.” MSPs can use this to compare performance, improve technician output, and even support valuation during exit planning.
“If you are less than 25 employees, there is a huge mental load on that owner to review tickets personally, or a service manager that is also the lead engineer to also hold quality. There is an immediate cost savings by automating the QA process. Because we score tickets, if you can imagine a score of 1 to 100, anything that’s 85 and above, you don’t need to review.” — Gabe Schrade, founder, ServiceQ
Atakama
Securing the Browser Where Work Now Happens
Alex Brandt (right)
Atakama develops and delivers cybersecurity solutions for MSPs with a focus on browser security.
- The MSP Advantage: Atakama gives MSPs visibility and control over user activity, SaaS usage, and AI interactions. It helps reduce tool sprawl by replacing legacy solutions like DNS filtering while adding DLP and governance capabilities.
- What’s Driving Momentum: The company is leaning into AI security as a service. With users interacting with AI tools in the browser, Atakama enables MSPs to monitor and control data movement in real time. This is an emerging and largely unaddressed risk area.
“We’ve brought to market a browser security platform that we developed over about a two-year period. We partnered with 30 MSPs in the design partner phase before we wrote a single line of code. We asked every question, from what they need in a browser security platform to how we should price it to how can we integrate it into their stack. A key thesis of our platform was to make it possible for MSPs to reduce tool sprawl because the tool sprawl is getting pretty crazy.” — Alex Brandt, head of strategic partnerships and communities, Atakama
Mailprotector
Bringing Zero Trust to Email Security
David Setzer
Mailprotector built its email security platform specifically for MSPs to fight cyber threats. The Zero Trust application gives IT service providers more control over email environments.
- The MSP Advantage: Mailprotector helps MSPs secure one of the most common attack vectors, email, while simplifying management. Its Zero Trust approach reduces risk and improves the overall email experience for clients.
- What’s Driving Momentum: The company recently launched new capabilities, including Email Traffic Control, which combines intelligent data detection with no-code workflows. This allows MSPs to customize security policies and automate responses across customers with greater flexibility.
“We know that email is the prime attack vector in 90% of all cyberattacks. Our goal is to solve that problem while also cutting through all the noise and junk that clogs inboxes. We rebuilt the platform from the ground up as a Zero Trust application to help MSPs ensure their clients get what they want and not what they don’t want.” — David Setzer, CEO, Mailprotector
Druva
Reducing Costs While Expanding Security Revenue
From left (behind table): Joe Barnes, Paul Hicks, and Jacob Adams
Data protection company Druva offers a self-service portal enabled for MSP partners. Service providers can create their own ecosystems for their clients and easily manage the SKUs related to those environments.
- The MSP Advantage: Druva’s 100% SaaS data protection platform eliminates infrastructure management. MSPs don’t need to patch systems or handle backup infrastructure. This lowers operational costs and simplifies delivery. It also provides margin enhancement opportunities through security and cyber resiliency products.
- What’s Driving Momentum: Druva is expanding into identity security and layering in AI-driven capabilities, including anomaly detection and an AI assistant. It also creates upsell opportunities through additional security SKUs built into the platform.
“The slowest part of a data protection company’s packaging is recovery. You have to rehydrate and it takes a lot of compute. Because we have unlimited compute available to us and because we’re in AWS, we’re very fast.” — Paul Hicks, MSP business specialist, Druva
“We’re going to help take a lot of costs out of their business when it comes to backups and data protection services that they offer. … We eliminate the need to manage any of the hardware that’s usually associated with backing up your data.” — Joe Barnes, MSP sales director for the Americas, Druva
Absolute Security
Delivering Resilience Beyond the OS
Gene Kim
Absolute Security provides endpoint resilience technology embedded in device firmware. This enables persistent visibility and control even when traditional security tools fail. With the Absolute platform, MSPs can manage security capabilities across devices, regardless of operating system (OS) status.
- The MSP Advantage: Absolute operates at the firmware level, giving MSPs the ability to manage and recover devices even when the OS fails. This way, tools remain functional during outages or cyber incidents.
- What’s Driving Momentum: The company is adapting its enterprise-grade resilience capabilities to MSP-friendly pricing and delivery models. This will help partners shift from cybersecurity to full business continuity services.
“Every MSP I speak with wants to increase their margins and reduce the cost per endpoint in terms of support. That’s something we are able to do tangibly. Customers want a business partner that’s going to ensure business continuity. They’re not looking for another partner that’s just going to furnish a set of tools. When something occurs, they want to know their MSP is going to get them back up and running as soon as possible.” — Gene Kim, vice president of managed service providers, Absolute Security
Be sure to come back to ChannelPro for Part 2 of this article, featuring even more leading vendors.
Anjali Fluker is managing editor of The ChannelPro Network, where she covers news, trends, and best practices for the MSP community. She specializes in telling the stories that matter to IT providers serving the SMB market. When she’s not reporting on the latest in managed services, she’s connecting with channel pros at industry events across the country.
Images: AI generated by Copilot, Anjali Fluker/ChannelPro, LinkedIn
