IT and Business Insights for SMB Solution Providers

Pulseway Introduces MSP Sales and Marketing Toolkit

A free addition to the company’s RMM, PSA, and anti-virus suite, the new resource includes tools and advice for landing new customers with the help of search engine advertising, social media, and other digital marketing tools. By Rich Freeman

Pulseway has equipped its suite of managed service solutions with a toolkit designed to help MSPs employ search engine advertising, social media, and other digital marketing tools to find and win new customers.

Free to all Pulseway partners and available now, the new resource is embedded directly within the vendor’s RMM, PSA, and anti-virus software. “It’s one click away for them to use as soon as they log in into our application,” says Marius Mihalec, CEO and founder of MMSOFT Design Ltd., the Irish vendor that owns and operates Pulseway.

The kit includes white-labeled templates and detailed best practice guides on generating and nurturing leads, converting prospects into customers, and building an online brand with the help of the latest digital marketing techniques. Advice on qualifying prospects, closing deals, and both cross-selling and upselling is available too.

“It’s a full circle from generating leads to making the sale,” observes Edgar Zacharjev, Pulseway’s digital marketing director.

Most partners Pulseway surveyed prior to creating the toolkit proved to be significantly stronger at supporting networks driving new business. “Almost 7 out of 10 MSPs we spoke to struggle with generating leads,” Zacharjev says. Six out of 10 MSPs who regularly market themselves, meanwhile, utilize outdated processes. “We incorporated a new way for them to do that using a modern digital approach to demand generation,” Zacharjev says.

Techniques described in the toolkit are based on proven methodologies Pulseway uses for its own business development purposes. “We practice what we preach,” observes Mihalec.

Future editions of the toolkit will include additional resources and also branch out beyond sales and marketing into operational processes like hiring. “This is v1,” Zacharjev says. “We’re going to be building this out throughout the year.”

According to Mihalec, Pulseway is currently signing about 100 new MSPs a month. Though it debuted in Europe, some 70 percent of its roughly 2,500 customers are located in the U.S. The company’s cloud-first, mobile-first software appeals to MSPs looking for intuitive tools with smartphone-friendly interfaces that keep them productive on the go, Mihalec says.

“They can respond to issues and fix the issues while away from their desk,” he notes, adding that Pulseway solutions are easy to deploy and customize as well. “It takes under 15 minutes to start deploying endpoint configuration policies and they’re up and running.”

Pulseway shipped a new edition of its RMM platform for rapidly growing MSPs last September.

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