The Kaseya + Datto Global Partner Program officially introduced this week has something for everyone, according to the leader most responsible for running it.
And by “everyone,” Dan Tomaszewski, Kaseya’s executive vice president of channel, means both Datto and Kaseya partners.
Datto partners, he notes, get all the benefits they were previously receiving from the Datto partner program, which provided the new program’s foundation, plus others, including invitations to a series of “Partner Days” events featuring guest keynoters, an extensive menu of educational sessions, and eligibility for some $30,000 in cash and prizes. The first such gathering is tentatively scheduled for this July, and additional ones will occur at least semi-annually and as often as quarterly thereafter.
“Datto had a great partner program already, and we just tried to put more into it to really take it to the next level,” Tomaszewski says.
Kaseya partners, meanwhile, are for the first time enjoying the spending-based rewards associated with a classic tiered partner program, including 24/7/365 customer support and access to technical webinars, free passes to industry events, and business-building assistance from Kaseya’s MSP enablement team.
“We didn’t have the anything like the Datto partner program before,” Tomaszewski says of Kaseya.
Everyone in the program gets credit toward Silver, Gold, Platinum, and top-tier Blue Diamond status in the program based on their combined spending on Datto and Kaseya products, including solutions from Kaseya business units like IT Glue, ID Agent, and RapidFire Tools. As soon as next month, the biggest spenders will be able to earn their way into a fifth level as well. Called Blue Diamond Elite, the forthcoming penultimate tier will be designed to include Kaseya’s top 2% of partners.
A new cross-brand partner program is just part of broader investments in its channel Kaseya has made since closing its purchase of Datto last June, which include doubling MDF funding. Going forward, according to Tomaszewski, partners can expect to see more Kaseya staff available to help them host webinars, trade shows, and lunch and learns.
“You’re going to see us more in the trenches in 2023 with our partners,” he says.
Coming soon as well to Kaseya’s Powered Services partner success program is a new marketing automation platform designed to help partners build and execute multi-stage demand generation campaigns drawing on content in the Powered Services library.
“We’re making it a lot easier for our customers to stay in one portal to be able to do all their marketing and not have to jockey around to different places,” Tomaszewski says.
An expanded collection of playbooks, checklists, and other resources about buying, selling, and merging managed services practices, inspired by the M&A symposiums Kaseya regularly hosts, is also in development.
Less visible at first, but at least as important eventually, Tomaszewski adds, is Kaseya’s Remote IT and Security Management (RITSM) program, which teaches customer service skills and the fundamentals of using products in Kaseya’s IT Complete platform to undergraduates pursuing an IT career. Currently operational at Florida International University, the program will expand globally in the future.
