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HP Announces Advanced Security Solutions for SMBs: Page 2 of 2

HP Pro Security Edition is a pre-installed, self-managing bundle of endpoint protection technologies for small businesses. HP Proactive Security, for medium businesses, adds predictive analytics and outsourced managed security services to the mix. By Rich Freeman

HP introduced version 4.2 of HP Sure Click Enterprise, another Bromium-based product, today as well. That product is aimed at large businesses with in-house security teams. 

Sure Sense and Sure Click are part of a broader set of security technologies for HP Elite and Workstation devices running Windows 10 that are now officially named HP Essential Security. Other components in the platform include Sure Start, a firmware intrusion detection and repair solution; Sure Recover, which automatically recovers restores compromised operating system images; and the Sure View privacy filter. Combining those offerings under the Essential Security umbrella, according to Rhodes, makes their shared, mutually reinforcing mission easier for customers to understand.

“When you buy a commercial system, you get the things that you need to protect the endpoint, and you get it pre-bundled,” he says.

The products HP announced today were set to debut at the vendor’s Reinvent conference, which was originally scheduled to take place this week but was postponed until the fall to protect attendees from exposure to COVID-19. To help the millions of end users now working from due to the coronavirus pandemic do so safely, HP plans to make Sure Click Pro available free of charge to owners of both its own hardware and Windows 10 PCs from other manufacturers through September 30th. 

“We’re still working through that program making sure that it’s 100% ready,” Rhodes says. “We’ll have more details on that in the coming days.”

HP introduced a security-as-a-service offering very similar to HP Proactive Security at last year’s Reinvent conference.

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