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HP Introduces Security as a Service for Windows 10 Endpoints

Part of the vendor’s increasingly strategic device-as-a-service program, the new offering is part of a larger shift from transactional to contractual customer relationships highlighted today by CEO Dion Weisler (pictured) at HP’s Reinvent conference. By Rich Freeman

In a significant expansion of broader efforts aimed at providing subscription-based services alongside hardware, HP Inc. has entered the security-as-a-service (SECaaS) market.

Officially unveiled this morning at the Palo Alto, Calif.-based vendor’s Reinvent conference in Houston, the new HP DaaS Proactive Security service is part of HP’s increasingly strategic device-as-a-service program. It is scheduled to reach market worldwide next month.

HP’s SECaaS offering, which supports Windows 10 endpoints from both HP and other manufacturers, includes real-time malware protection as well as real-time threat isolation technology that uses “micro virtual machines” to contain email, browser, and file-based attacks.

“This is the world’s most advanced Windows 10 service for files and browsing, where you’re most vulnerable,” said Alex Cho, HP’s president of personal systems, in a morning keynote at Reinvent.

Threat analytics supplied by HP’s TechPulse predictive monitoring service provide device security status information and data on attempted and blocked attacks. That feature is an important differentiator, according to Kobi Elbaz, vice president and general manager for HP personal systems in the Americas. Blocking attacks is one thing, he notes.

“Security as a service also enables customers to understand what’s happening in their organization, where those attacks are coming from, and what customers are doing that create those kinds of issues in their organization,” Elbaz adds.

The service also includes access to a team of security-trained service experts tasked with helping subscribers respond to alerts and performing quarterly security threat assessments. Subscribers in the U.S. can also utilize risk assessment services, incident response support, and cyberinsurance from Aon, a global provider of insurance and professional services. A security self-assessment tool and scorecard are available from Aon too.

Subscribers can choose between standard and enhanced versions of the new service. The former is a self-managed option that requires users to enroll devices and contact HP for assistance themselves. The latter, which is available only to enhanced and premium members of HP’s DaaS program, provides an onboarding manager to assist with installation and configuration, as well as monitoring and support from HP Service Experts.

HP introduced its device as a service offering in June 2016, and added support for hardware from Apple roughly a year ago. Along with HP’s managed print services, the DaaS program is a core element of the manufacturer’s ongoing efforts to meet swelling demand, especially among younger buyers, for “everything as a service” offerings at subscription-priced rates.

“We’re moving from being a highly transactional organization to an organization that’s really centered around products and engineering experiences that amaze but coupling them with services and solutions that make sense on behalf of customers,” says HP CEO Dion Weisler.

At present, according to Elbaz, heaviest adoption of DaaS services is occurring among larger businesses. “Today, we see most of the interest coming from mid-market and above,” he says, “but I believe it will very quickly go down to the SMB customer.”

HP plans to enhance its existing as-a-service products and roll out additional ones in the months ahead. “This is a strategic area for us, and you should expect us to continue to invest in this area,” Elbaz says.

Distributors like Tech Data and managed services vendors like Continuum have growing security-as-a-service portfolios as well.

Also at Reinvent today, HP unveiled SMB-oriented PCs, conferencing hardware, and support packages, plus new consumer notebooks designed to bring premium performance and features to mainstream buyers.

Yesterday, HP unveiled changes to its partner portals, training site, and financing program aimed like today’s security-as-a-service rollout at helping partners transition to the everything-as-a-service era.

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