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Dell Outlines Partner Program Updates for 2021: Page 2 of 2

The changes include new sales incentives and VMware licensing options, a refreshed Online Solution Configurator and consolidated incentives center, and efforts aimed at promoting additional subscription-based selling. By Rich Freeman

All of the partner program updates described today are designed to help Dell and its partners capitalize on a massive digital transformation wave projected to drive over $6.8 trillion of IT investments between 2020 and 2023, according to IDC.

“The timing has never been better for our partners, and the opportunity has never been greater, and the time is now,” says Cheryl Cook, Dell’s senior vice president of global partner marketing.

Though the changes Dell detailed today are numerous, Cook characterizes them as “evolution, not revolution.” That’s in keeping with a theme that Dell stressed at last year’s partner program kickoff and that Dagher reiterated today.

“In a time of continued uncertainty, our program structure and your engagement with us will remain consistent,” she says. “It’s clear that our strategy is working, and we are staying the course to support you as always while investing in key focus areas to drive our joint success.”

Sales through the channel rose 1% globally for Dell in its third fiscal quarter, which ended October 30th, and 4% in North America. The company will disclose results for its fourth quarter on February 25th.

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