IT and Business Insights for SMB Solution Providers

Location-based IoT

Location-based IoT services may be the most horizontal of all IoT opportunities, so there’s prospects aplenty for channel pros. By James E. Gaskin

COMPANIES HAVE BEEN TRACKING assets for decades, but the availability of inexpensive sensors and the networks to connect them—important components of the Internet of Things—are driving an explosion in location-based services (LBS). For integrators, LBS cuts a wide swath of opportunity. "LBS is a horizontal solution/service that can be applied in nearly every vertical market," says James Brehm, technology evangelist and founder of consulting and market firm James Brehm & Associates.

When you hear "supply chain," think LBS. "Asset tracking of portable, high-value products is a particularly good fit for location-based IoT," says Daniel Marcq, director of electrical engineering at Bresslergroup, an innovation design and product development firm in Philadelphia.

Daniel Marcq

Industries in which LBS is gaining popularity include transportation, construction, medical, and agriculture, according to Marcq, who has designed products to locate items ranging from wheelchairs in hospitals to 20-ton construction equipment.

Mario Proietti, co-founder and CEO of LocationSmart, a location-as-a-service provider in Carlsbad, Calif., also helps construction companies by tracking equipment that goes into construction offices. "The offices rarely move, but you need to know if the right part has been put into the right office," he says.

In addition, LocationSmart tracks the location of smart phones for online gaming purposes. "Forty states offer some level of online betting, verifying users are within the state, or sometimes within a certain county," says Proietti.

LBS solutions may also monitor things like temperature, shock, moisture, or more. The COVID-19 vaccine supply chain, for instance, tracks not just location but the temperatures of each parcel shipped.

The components of an LBS solution include sensors, power, and connectivity, and you may have to make trade-offs depending upon your goals. For instance, the more data you want from a sensor and the more often you communicate with it, the more power you use. The most common network options for mobile IoT devices are, in order of reach, Bluetooth, Wi-Fi, LoRaWAN, and GPS. The first two are popular consumer options, because everyone supports them already. LoRaWAN requires the least power, and "GPS sucks battery power, but it can remain dormant," says Proietti, who has plenty of experience with the problems GPS can present.

"You can't see the GPS satellites from inside a building or a container, and GPS tags on containers will be blocked by other containers stacked on top," he explains. LocationSmart triangulates Wi-Fi access points or cellular data towers for location information when GPS can't connect.

About the Author

James E. Gaskin's picture

JAMES E. GASKIN is a ChannelPro contributing editor and former reseller based in Dallas.

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