Be proactive about giving back and doing the little things too. For instance, when healthcare.gov, the website for the Affordable Care Act, experienced serious issues at rollout we created and distributed a free ebook explaining how to avoid six critical mistakes we identified. Microsoft saw it and invited us to present at their worldwide partner conference that year.
It’s also important to create your own IP, whether that’s developing your own toolset, a SaaS product, or something else to add value.
Continually look at ways to build your service catalog so you can evolve with the disruptions that inevitably come. For example, because we had positioned ourselves early on to move as much as possible to the cloud, our customers were already working remotely when COVID hit. In fact, they accelerated their cloud transition, resulting in $1 million in Azure sales alone last year.
If you keep customers on the cutting edge, put their needs first, and provide stellar service, they will stay with you for the long term because you’re helping them evolve. Your business growth will naturally follow.