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Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.

Location

333 West San Carlos Street
San Jose, California 95110
United States

WWW: acer.com

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News

March 14, 2022 |

CaaB is Readying Blue Ribbons for Two More U.S. Data Centers

The brand-new facilities in Illinois and Florida, which will join three existing U.S. sites and 10 other global ones, are the latest manifestation of CaaB’s efforts to win over North American MSPs with flat-rate pricing and margins averaging 40%.

Cloud infrastructure and service provider CaaB has two U.S. data centers set to open shortly.

The new sites, in Illinois near Chicago and Florida, will join existing facilities in New York City, Dallas, and Santa Clara, Calif.

“We’re expanding our internal team here in the U.S. as well,” said Mor Mordchaev, CaaB’s global partners director, in a conversation last week at ChannelPro‘s SMB Forum conference in Newark, N.J. The company currently has 10 data centers outside the U.S., and expects to have 19 data centers total globally by the end of the year.

Founded 27 years ago, CaaB has been offering public cloud infrastructure services since 2007. That’s roughly as long as Amazon Web Services, Mordchaev notes, and several years longer than either Microsoft or Google. 

A leader in Israel, where it’s headquartered and currently commands 45% of the cloud infrastructure market, CaaB has been working its way into North America as well since roughly 2017. Its chief differentiator from the “big three” cloud providers, according to Mordchaev, is that CaaB is a channel-only vendor with a deep and differentiated understanding of SMBs and the SMB channel. 

“If you’re a small MSP trying to service a dental office with five employees, when you go into the Azure platform or AWS platform, you’re buying the same services that a Fortune 500 company would,” he says. CaaB’s services, on the other hand, are specifically tailored to the needs of MSPs and their clients. 

“The whole idea is to help MSPs convert their MSP practice into a cloud practice,” Mordchaev explains. 

CaaB does that, he continues, by helping managed service providers overcome the barriers that prevent them from becoming successful cloud service providers too. Prominent among those is the concern many of their SMB clients share about the unpredictability of cloud service fees, which typically vary month to month based on consumption.

“With a physical server, you know exactly what it’s going to cost you, but with the cloud you don’t,” Mordchaev observes.

CaaB’s services, by contrast, are sold at predictable flat rates. The company collected data from over 100,000 virtual machines in its infrastructure and determined that the average one handles about 1 TB of traffic a month. Using that as a baseline, CaaB created a generously portioned standard VM offering with 5 TB of traffic capacity, two CPUs, eight MB of RAM, and a 200 GB SSD that sells for $73 per month. Though the company collects overage fees from users who exceed those limits, it almost never needs to do so.

“I can’t remember the last person we charged for consumption,” Mordchaev says.

Partners can pool virtual machines as well, and split resources across customers as needed. An MSP with a 10-machine subscription, for example, can apportion half of the 50 TB of traffic they get every month to one especially large client and divvy the rest up in varying amounts across 15 smaller accounts.

CaaB’s comparatively low rates, the company says, enable partners to clear far higher profits than the name-brand platforms make possible. “The average margin of our MSPs is about 40%,” Mordchaev asserts, substantially more than the single-digit margins that Microsoft pays.

In addition, he adds, CaaB’s licensing, requirements, and rewards are easier to understand than Microsoft’s equivalents, which are in the midst of a controversial transition to new rules at present, and its platform is simpler to learn and use as well.

“I’ve had folks with no technical background go into our platform and be able to create a virtual server in 60 seconds,” Mordchaev says.

Partners who need it have access to technical training as well as outsourced onboarding assistance. “Our team will actually do the migration on behalf of the MSP,” Mordchaev says.

Coming soon to CaaB’s platform, which offers cloud firewalls, Kubernetes containers, and a variety of “one-click” SaaS applications in addition to virtual machines, is a new cold storage service for archived data and support for Windows 11 virtual desktops.

CaaB is one of many vendors at last week’s SMB Forum event to announce new integrations and other forthcoming enhancements to their existing service roster and partner programs.


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