Business Strategy
Channel Insights
Stay Connected
Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.


333 West San Carlos Street
San Jose, California 95110
United States


ChannelPro Network Awards

hello 2
hello 3


June 10, 2016 |

Google, IMAX Partner to Create Virtual Reality for Smartphones

Google’s new Daydream VR software is designed to run on a user’s smartphone at a (relatively) affordable price.

Google and IMAX are teaming up to create a brand new VR camera to enhance the Android-manufacturer’s newest VR ambition – Daydream.

Announced at Google I/O, Daydream is Google’s attempt to take on the likes of Oculus and Steam in the VR arena. The software has been designed to run on a user’s smartphone, meaning it should be more affordable than offerings from its competitors.

Despite having only just announced Daydream, Google is already going all in – with the company partnering with a whole range of companies to provide VR experiences on Daydream. The companies signed up include HBO, The New York Times, CNN, Ubisoft, Electronic Arts and, of course, IMAX.
IMAX’s partnership with Google includes a new VR camera, one to take on the likes of Nokia’s OZO and Facebook’s new endeavor.

This isn’t the first time Google has made a stake in the VR market – the company’s Cardboard VR viewer is incredibly popular and last year the company revealed a VR camera made up of 16 GoPros dubbed JUMP. This year however, Google is hoping to win the hearts of Hollywood studios everywhere by revealing a cinema-quality 3D camera rig in partnership with IMAX.

“IMAX, of course, is known for incredibly immersive capture and audio,” says Google’s VP of virtual reality, Clay Bavor. “And they’re going to be bringing their decades of experience with camera design, optics, sensors and more to JUMP.”
IMAX is not the first Hollywood entity to be interesting in VR experiences. Disney recently signed a partnership with Nokia to use its OZO camera in some of its upcoming projects.

“Today’s partnership with Google takes us into the next frontier of immersive experiences – virtual reality – and we look forward to working with them to provide our filmmaker partners and other content creators with a level of VR capture quality not yet seen in this space,” says IMAX CEO Richard L. Gelfond.

JUMP cameras are already in the hands of several partners such as Paramount Pictures, The New York Times and Discovery Communications, but this new camera system will be designed for those wanting the absolute highest quality.

This article was originally published by our content partner EH Network.

Editor’s Choice

Deepfakes + Generative AI = Major Problems for Business

May 14, 2024 |

Deepfakes that can’t be distinguished from reality threaten to shatter the fundamental hierarchy of human trust and impact businesses.

Deep Dives and Round Ups: Why MSPs are Lining up for Online Events Again

May 9, 2024 |

Discover how MSPs can leverage ChannelPro’s online events to enhance industry knowledge, participate in engaging tech discussions, and drive business success.

Built for the Channel: How AI and Deep Learning are Transforming the SOC for Partner Ecosystems

April 30, 2024 | Tony Pietrocola

The rise of AI-driven attacks has increased the need for an AI-driven response to allow MSPs and SMBs to move at the speed of an attack – not just in response to one.

Related News

Growing the MSP

Explore ChannelPro


Reach Our Audience