Zoho†launched†PageSense,†a†new piece of†website optimization†software that†helps marketers†improve conversion rates by†visualizing, testing, and measuring visitor behavior patterns.†Zoho PageSense†offers Heatmaps, Funnel Analysis, and†A/B Testing†coupled†with†Forecasting.†These optimization†features†equip marketers with the data they need to calibrate and refine†both individual elements and the†overall†visitor journey†for their website.
By integrating with†a range of marketing and†web†analytics†tools,†Zoho PageSense†makes†web design and development a†more†comprehensive, data-backed activity.
“Establishing an online presence starts with a good†website.†Converting website visitors into customers†is a key goal for any marketeer. Equipped with the right tools, marketers can test†the messaging, content,†and†design†of their website to†optimize it for customer conversion,” said Raju Vegesna, Chief Evangelist, Zoho Corp. “Zoho PageSense adds to Zoho’s growing suite of marketing applications.†By integrating seamlessly†with other Zoho†products†and†third-party applications,†Zoho PageSense will be a powerful tool†in†any marketer’s toolbox.”
“I was impressed by how†powerful yet†easy to use†Zoho PageSense was. The interface was so intuitive I was able to set up an experiment right away. The†speed of getting things done†was on par with the best†in the industry.†Now that the era of ‘launch and see’ is†over and experimentation has to be built into the DNA of any organization, this tool is much needed in the industry,” said†Peep Laja, Founder and Principal of ConversionXL.
Inside Zoho PageSense
Zoho PageSense†comes with†a range†of tools for website analysis and testing. Some of its key tools include:
A/B Testing for†Website:†Marketers can†use the visual editor to†create and†A/B test different variations of the same web page†without†performing†manual code changes.†The†A/B testing tool†is†particularly helpful†for†refining web page layout, content, messaging and design†before implementing†the changes throughout the website.†The Forecast feature of A/B testing estimates the probable conversion rate that each variation will achieve even†before the test is completed.
Heatmaps:†This†tool†provides a†visual†representation of†visitors’†clicking and scrolling pattern†on the website.†By observing the intensity of the Heatmap, marketers can†see immediately†how†often visitors interact with†each website element. In addition to this,†Scrollmaps show how far†visitors travel†down†a web page. Combining information from the†Heatmap and Scrollmap reports enables marketers to determine if a visitor is performing the expected action on a web page.
Funnel Analysis:†This provides a breakdown of how visitors drop off a website as they move through a series of pages.†Identifying the page with the most drop-offs helps the marketer target particular pages for improvement, increasing the website’s overall conversion rate in the process.
Integrations with Zoho and third-party apps: Zoho PageSense is easily†integrated†with Zoho Sites.†Third-party integrations include†Google Tag Manager,†Google Analytics, Google AdWords, KISSmetrics, Mixpanel, and Clicky. More integrations with products from Zoho and other vendors are planned.
Chrome extension:†The Zoho†PageSense†Chrome extension allows†users to build†A/B test†variations and Heatmaps for†any†web page†without manually accessing the page through the web application. The Chrome extension also supports viewing reports on live pages and conducting experiments on pages behind login sessions.
