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New Ingram CEO to Channel Pros: “We’re Going to Continue to Make Investments Around Helping our Partners”: Page 2 of 2

The changes at the top of Ingram Micro’s org chart don’t herald changes in the distributor’s commitment to streamlining business processes for its resellers and growing its strategic cloud business, says Paul Bay (pictured). By Rich Freeman

“Kirk’s been around the business for a long period of time with great success,” Bay says of Robinson. “The partners know him, and he’s a good listener.”

Luis Férez, meanwhile, has been promoted to senior vice president and president, Latin America, adding responsibility for all of Ingram’s business in that region to his previous duties directing operations in Mexico, Columbia, and Peru.

Bay plans to spend the coming months studying up for his new role. “I’m really going to take some time to understand and listen to partners, listen to team members, and understand the businesses I haven’t had direct responsibility for,” he says.

He’ll have plenty of issues to think about, including competition from TD SYNNEX, the massive company brought into being by last year’s merger of SYNNEX with Tech Data, and a global pandemic now rolling into its third year. “Making sure we’re taking care of our team members and our customers is at the forefront of every decision we’re making each and every day,” Bay says.

Navigating the supply chain snarls triggered by the pandemic isn’t far behind. “Supply chain is one of the challenges that we just have to deal with in our daily lives,” Bay says.

Based on conversations with customers and vendors, Bay suspects that particular challenge will ease in the second half of the year, but admits to being no more sure of that than anyone else. “I don’t have a crystal ball of when that’s going to come to fruition, he says, insisting that until it does the breadth and depth of Ingram’s supplier network will keep adequate inventory flowing. 

“We do have the opportunity to continue to leverage the relationships and partnerships we have to help fulfill those business outcomes our partners are delivering each and every day,” Bay says.

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