The 2022 ChannelPro SBM Forum tour, taking place in-person in six cities throughout the U.S., hosted MSPs and integrators in Dallas on June 6-7. The record-breaking heat outside coincided with the hot topics discussed inside in workshops and educational sessions designed to provide actionable, business-building advice for integrators and managed IT service providers.
The two-day event series from The ChannelPro Network features industry-leading experts and channel professionals who address the top issues MSPs care about—recruiting and hiring, security, growth strategies, sales and marketing, and making money with Microsoft Azure. The sessions are delivered in interactive, informative, and entertaining formats attendees won’t find at any other industry event. Each event also offers time for networking with peers and a vendor expo hall.
“We couldn’t have been more excited at ChannelPro to bring our 2022 tour to the Dallas-Fort Worth area,” says Jeff O’Heir, ChannelPro’s event content director and community manager. “Every session delivered timely, thought-leadership content that addressed strategies and solutions channel pros need now, and in the future—with a lot of fun thrown in to make the day interactive and engaging.”
On the pre-day Monday, Gold sponsor Trend Micro led a session on increasing value to customers by adding security solutions tailored specifically for MSPs. Titanium sponsor Dell Expert Network conducted a sales and marketing workshop that included a Dell Solutions showcase of the latest technology and games, plus a cash giveaway.
The main day throughout the year features a social media workshop led by experts from channel legend Janet Schijns’ JS Group. On Tuesday, Vladimir Krause Halabi, co-director of social media, coached attendees on proven, practical techniques used by social selling masters. Attendees also get free access to an extensive series of online follow-up lessons.
The rest of the educational sessions included:
The Security Slam—In an edge-of-your-seat presentation, cybersecurity practitioners James Carroll, Jayson Ferron, and Zach Hill told true-life stories of incredible hacks, unforgiveable customer errors, and high-stakes incident responses—experiences attendees can apply to help protect their clients more effectively.
Peer to Peer: Winning with Microsoft Azure—MSPs Stephen Monk, CEO of Noverus Innovations, and Luis Alvarez, founder and CEO of Alvarez Technology Group, led an audience discussion on providing Microsoft Azure services and solutions, including what to offer and where to begin profiting from Microsoft’s public cloud platform.
The Employee Recruitment Dating Game—In a Sixties-style game show that had audience members laughing and cheering, MSP business owners Seana Fippin, Wayne Hunter, and Corey Kirkendoll used their best recruiting skills to woo a potential job candidate during an “interview.” Their entertaining and informative session showed audience members ways to overcome real-world employee interview challenges.
Managed Services Strategy Survivor—The fun continued as three of the industry’s top managed services consultants, Rayanne Buchianico, Allen Edwards, and Shawn Walsh, fielded tough questions about the M&A strategy and more that today’s MSPs need to survive in a changing market. A good time was had by all, even the ones who got voted off the island! A great way to wrap up a great day.
Attendees also voted to award vendor sponsors in the following categories:
- Best Cloud Solution: MyCloudIT
- Best Hardware Solution: Carbon Systems
- Best New Solution: Gradient MSP
- Most Innovative Solution: Cytracom
- Best Partner Community: Datto
- Best Software Solution: Axcient and Mailprotector (tie)
- Best Revenue Booster: Gradient MSP
- Best Add-on Product: ThreatLocker
- Best On-Stage Presentation: Rick Jordan
- Best Expo Hall Presentation (Gold and above): Egnyte
- Best Expo Hall Presentation (Silver): US Signal and JumpCloud (tie)
- Best Distributor: TD SYNNEX
- Best Product/Tech Support: Datto
- ROI Lightning Round Winner: Carbon Systems
- Best Vendor Participation: MyCloudIT
- Best in Show: Rick Jordan