IT and Business Insights for SMB Solution Providers

ASCII Group Hosts Latest MSP Success Summit in Orlando

Speakers at the IT membership community’s second-to-last conference for 2021 addressed top-of-mind issues in the SMB channel, with a particular focus on security and cloud computing. By ChannelPro

The ASCII Group has concluded its latest MSP Success Summit event, in Orlando.

The two-day show featured presentations by members and sponsors on top-of-mind issues in the SMB channel, with a particular focus on security and cloud computing. Topics covered include building a successful Microsoft Azure practice, defeating ransomware, and delivering IT assessments.

In other sessions on thriving in managed services, Stephen Monk of MSP Noverus Innovations provided advice on managing growing pains, Shawn Walsh of Encore Strategic Consulting discussed how to build a winning client advisory board, and C.J. Ezell, a former MSP who is now CEO of CrossBay Digital Marketing, explained why telling your MSP story matters in today’s IT marketplace.

Additionally, ASCII Group President Jerry Koutavas delivered a talk on where MSPs should reinvest. Trevor Digirolamo, the organization’s director of member recruitment (pictured left next to Director of Channel Development Jessie Divine), spoke about the value of community.

The conference’s headline speaker, Mike Michalowicz, a business makeover specialist and author of The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field and Fix This Next: Make the Vital Change That Will Level Up Your Business, discussed how channel pros can determine what to do and in what order to ensure healthy, fast, and permanent growth.

Sponsor award winners at the show, based on attendee votes, were:

Best Presentation – Solutions Granted
Best Partner Incentives – CaaB
Best Education – Nerdio
Best Keynote – Datto
Most Innovative Solution – ThreatLocker
Best Market Opportunity –Mailprotector
Best Distributor – Pax8
Partner Involvement – ConnectMeVoice, Pax8, and SECNAP 
Best Rapid Pitch – Carbon Systems
Best Channel Program – Pax8
Best Revenue Generator – OIT
Best Partner Support – Pax8
Best in Show – Mailprotector and Pax8

Upcoming ASCII MSP Success Summits of 2021 take place November 2nd and 3rd in Washington DC, and then December 8th and 9th in Orange County, Calif. The coveted ASCII Cup will be awarded to the sponsor who received the most attendee votes at this year’s regional events during that show. Additional information is available here.

The ASCII Group is the premier community of North American MSPs, VARs, and solution providers. Founded in 1984, ASCII offers members leveraged purchasing programs, education and training, discounts on business services, and more.

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