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Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.


333 West San Carlos Street
San Jose, California 95110
United States


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March 25, 2020 |

HP Announces Advanced Security Solutions for SMBs

HP Pro Security Edition is a pre-installed, self-managing bundle of endpoint protection technologies for small businesses. HP Proactive Security, for medium businesses, adds predictive analytics and outsourced managed security services to the mix.

HP has unveiled new advanced security solutions designed to use hardware-based isolation techniques, deep learning technology, and cloud-hosted threat intelligence to simplify endpoint protection for small and medium businesses.

The new offerings include a security package aimed at small businesses and an outsourced service intended for midsize companies. The small business system, called HP Pro Security Edition and due later this year, is a combination of HP’s Sure Sense Pro and Sure Click Pro products plus support services that users will have the option of buying along with selected HP commercial PCs. 

“It works out of the box,” says Ian Pratt, HP’s global head of security for commercial systems. “You can just buy a machine from HP, you can choose the HP Pro Security Edition bundle with that machine when you buy it, and it will ship from the factory with the software pre-installed on it.”

Sure Sense is an artificial intelligence-powered antimalware solution introduced last April. Sure Click is a built-in hardware isolation system based on technology HP acquired with security vendor Bromium last September.

“Whenever you click to open an email attachment [or] click on a link in the browser, within a fraction of a second we’re able to make use of the virtualization capabilities that are built into CPUs to create a new virtual machine,” explains Pratt, who was formerly Bromuim’s president. 

Unlike traditional antivirus software, which attempts to block threats, and endpoint detection and response systems, which identify and mitigate attacks as they happen, Sure Click confines an exploit to a virtual holding pen sealed off from the rest of the device’s hardware and software.

“It’s running away, able to do whatever it wants, but it’s contained within this virtual machine,” Pratt says “As a result, it’s going to have no impact on other virtual machines running on the system or the underlying physical system, or other machines that are on your intranet.”

Three-year HP Pro Security Edition licenses will be an optional add-on for 2020 EliteBook 800 series laptops starting this summer, and all 2020 HP Elite and Pro PCs later in the year.

“When buying a machine, you’ll just order a special part number for the SKU that has HP Pro Security built in,” Pratt says.

The software will arrive fully configured and ready for use after a simple activation process, HP says. Once running, it requires no administration by IT professionals, according to Andy Rhodes, general manager and global head of HP’s Commercial Systems group.

“It’s an easy to buy, easy to own, easy to deploy, easy to manage solution for smaller organizations,” he says, adding that automated systems requiring little human assistance are exactly what such organizations need.

“They don’t have CSOs, they don’t have SOCs, they don’t have large organizations,”
he says.

The new offering for medium businesses, named HP Proactive Security, takes the same core ingredients of HP Pro Security Edition—Sure Sense Pro and Sure Click Pro—and adds outsourced management services plus predictive analytics from HP’s ThreatPulse platform. Buyers can use it to protect Macs and Android devices in addition to PCs. In pilot deployments with select customers today, the product is scheduled to become generally available next month.

HP introduced version 4.2 of HP Sure Click Enterprise, another Bromium-based product, today as well. That product is aimed at large businesses with in-house security teams. 

Sure Sense and Sure Click are part of a broader set of security technologies for HP Elite and Workstation devices running Windows 10 that are now officially named HP Essential Security. Other components in the platform include Sure Start, a firmware intrusion detection and repair solution; Sure Recover, which automatically recovers restores compromised operating system images; and the Sure View privacy filter. Combining those offerings under the Essential Security umbrella, according to Rhodes, makes their shared, mutually reinforcing mission easier for customers to understand.

“When you buy a commercial system, you get the things that you need to protect the endpoint, and you get it pre-bundled,” he says.

The products HP announced today were set to debut at the vendor’s Reinvent conference, which was originally scheduled to take place this week but was postponed until the fall to protect attendees from exposure to COVID-19. To help the millions of end users now working from due to the coronavirus pandemic do so safely, HP plans to make Sure Click Pro available free of charge to owners of both its own hardware and Windows 10 PCs from other manufacturers through September 30th. 

“We’re still working through that program making sure that it’s 100% ready,” Rhodes says. “We’ll have more details on that in the coming days.”

HP introduced a security-as-a-service offering very similar to HP Proactive Security at last year’s Reinvent conference.

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