Pia Continues Global Expansion with Language and Currency Support in Development
Pia, the Australian-based startup that entered the U.S. market in July, is continuing its global expansion, according to Tim Coach, who was the U.S. channel chief and has recently been named global channel chief. Coach says Pia, which develops AI-based service desk process optimization and automation, is actively moving into the U.K. and EU markets, has closed deals in India and South Africa, and is working to roll out support for different languages and monetary systems for 2023.
To support that goal, Pia has grown its development staff from 40 in September to over 50 now. “Part of that is creating all these different nuances that each country needs to use the product, because you truly can't be a … global company if you're not using their currency, if you're not using their languages,” Coach says. In addition, he notes, Pia is looking to form strategic partnerships in each market.
Pia is continuing to build out Tier 1 and 2 ticket functionality, Coach continues, and will be adding Tier 3 next year. Today Pia has about 60 clients running its agents on around 250,000 endpoints. “We’ve got another hundred thousand endpoints in the pipe that [are] actively signed and actively moving into the solution,” he adds.
Boosting MSP profitability is the goal. “One of the things that eats away at our profits the most as an MSP is labor cost, hands down,” Coach says. “No matter what you do across the board, if a ticket takes 15 minutes or 30 minutes or two hours, that's a direct cost against that contract. So, the more that we can reduce the labor cost on a ticket, the more profitable we can make the MSP.”
Security is a big push for Pia as well, he says. “I'm working on another strategic relationship I can't really speak too much about, but it's a big relationship that's, specifically in the U.S. market, going to hit home for a lot of the MSPs about how serious we are with the security and how we want someone outside of us to certify our product and our solution, so they know it's safe.”
Coach says Pia expects to announce a strategic partnership on the development side of the house early next year as well.
As Pia scales, there are no plans to raise capital. “We're not fundraising. We're not seeking VC money. We're not seeing any outside funds,” Coach stresses. “The product was created by a nine-figure MSP. They have 175 employees on staff. We are 100% privately funded. We don't need VC money.”