IT and Business Insights for SMB Solution Providers

Tech Data and Tata Partner on Customer Analytics Service

The new subscription-priced offering collects and derives actionable insights from information supplied by IoT devices and other sources, allowing users to deliver personalized experiences that drive loyalty and retention. By Rich Freeman

Tech Data Corp. and Tata Consultancy Services (TCS) have launched a customer analytics solution designed to collect and derive actionable insights from reams of information supplied by internal and external sources, including IoT devices.

Delivered through the cloud, the subscription-priced offering helps users drive customer loyalty and growth by delivering personalized experiences, according to Colin Blair, vice president of analytics and IoT solutions for the Americas at Tech Data.

“The hyper-personalized experiences that TCS can deliver will offer our partners a strong advantage in the marketplace as businesses in these consumer-facing industries look to connect with customers in meaningful ways,” said Blair in prepared remarks. “These capabilities, coupled with the subscription delivery model, will provide our partners with not only a valuable solution for maximizing the impact of customer data, but also the ability to help transition their business models from simply reselling products to offering high-value, IP-based recurring subscription services.”

Tapping into the new service, which is available to partners in the U.S., allows channel pros to leverage their vertical industry expertise and established client relationships to introduce strategic consulting practices that produce high-value, recurring revenue streams and generate installation and project revenue, according to Lou Sassano, global head of channels for TCS’s Digital Software & Solutions Group.

“Companies in every industry are struggling to monetize the massive amount of data they’re collecting, not just to survive, but to thrive,” said Sassano in a press statement. “Aligning with Tech Data allows TCS to expand our traction within the channel community, while making it easier and faster for partners to use advanced data insights to help solve their clients’ most important business challenges.”

Offering subscription-priced services to partners is a major priority for Tech Data as it transitions from its one-time role as a packaged product supplier to its new identity as a services-oriented solution aggregator. Other recent examples of that trend include the SIEM-, SOC-, and Encryption-as-a-Service offerings the company announced in January, and the vertical IoT solutions for retailers and manufacturers that it unveiled last July.

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