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IT Glue Revises Pricing Structure

MSPs can now buy IT Glue’s flagship documentation solution in quantities less than five seats and place orders online without calling a salesperson. By Rich Freeman

IT Glue has eliminated minimum purchasing requirements for its managed services documentation software and added self-serve online procurement for that solution.

Both changes, plus a new 90-day money back guarantee, are part of a revamped pricing structure Vancouver, B.C.-based IT Glue introduced today. They also follow through on moves CEO Chris Day hinted would be coming in conversations with ChannelPro at the vendor’s recent GlueCon partner conference in Scottsdale, Ariz.

IT Glue licenses had formerly been available only in quantities of five or more. Many MSPs with fewer than five employees resented that requirement.

“There’s a broad population of MSP’s that we’ve alienated with the fact that we have a five-user minimum,” Day told ChannelPro last month. He elaborated on the point in a press release about the pricing model posted today.

“While the MSP industry is rife with mergers and acquisitions, there is a huge number of smaller, independent IT providers that are competing head-to-head with the bigger firms on service quality,” Day said in prepared remarks. “IT Glue offers MSPs of all sizes the ability to scale in efficiency, which is why we’re thrilled to offer a new no user minimum seat option for smaller MSPs to take advantage of the same benefits as the larger ones.”

The decision to let customers buy licenses without calling a salesperson also responds to MSP feedback. “We’ve realized that we’ve alienated a bunch of people that don’t like to buy that way for the price,” Day told ChannelPro at GlueCon.

The pricing revisions introduced today are the leading edge of a wave of policy changes coming over the next few months designed to convince MSPs that IT Glue is a “customer first” vendor.

“When you’re starting out, it’s good to be rigid,” Day told ChannelPro at the partner conference. “Then as you scale, you realize you’ve got to start to look at the broader picture and how can we please more people. That’s kind of where we’re at.”

Grumbling by MSPs about pricing and other issues in venues like Reddit hasn’t kept IT Glue from amassing 5,000 customers supporting 500,000 businesses with some 5 million employees in just five years.

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