All services are delivered white label through the MSP. inSOC personnel have no direct contact with that MSP’s customers.
inSOC’s offering is heavily informed by the experiences of its founders. Rockwell and Watts both ran large MSPs earlier in their careers. CIO Jeff Gulick, meanwhile, has served in a variety of technology, cybersecurity, and strategic planning roles for the past two decades. All three have struggled personally with what say is a shortage of truly end-to-end security solutions. “You’d buy this over here, you’d buy that over here, you’d get a SOC over here. None of them played perfectly well together,” Watts says. “We wanted to come up with a holistic approach.”
Adding simplicity to the package, according to Rockwell, allows channel pros with little managed security experience to take on more established managed security service providers. “We’re enabling MSPs to launch an MSSP program and compete head-to-head with these guys and be able to undercut them, not because it’s less value or because it’s not as good of a tool. It’s because we eliminated the complexity from the equation,” he says.
To help cybersecurity newcomers enter the market successfully, inSOC offers a 30-day onboarding program, led by Vice President of Channel Sales Hannah Lloyd, that provides both post-installation technical assistance and training in security best practices. “We will also teach the MSP how to actually conduct a NIST-based security maturity level assessment,” Rockwell says, noting that most of the company’s partners sell those engagements separately from their ongoing managed security services. “They get three to five grand for them per assessment,” he says.
ONE STOP SOC is the first of what will eventually be multiple inSOC deliverables, one of which will help MSPs draft written security policies. According to Rockwell, that’s something most businesses need and few vendors provide.
“Every regulation requires it, and no one is really doing that,” he says.