Extreme Networks, Inc. introduced a new unified partner program, combining existing and acquired programs and technologies to deliver unmatched support for partners. The unified program, which is based on direct partner feedback, is designed to expand the end-user value proposition for global channel partners, enabling them to increase profitability and differentiation by leveraging a broader portfolio of solutions to sell and deliver.
This announcement follows Extreme's recent acquisitions of Zebra Technologies' WLAN business, Avaya Inc.'s networking business and its intent to acquire Brocade Communications Systems, Inc.'s data center networking business, which is expected to close by the end of October 2017. The program offers a broadened solution set, and is designed to further enable and reward partners through new solution-selling by leading with software and delivering automation from the campus edge to the data center. Partners will be rewarded for their investments in software, access, campus and data center. By combining new and existing capabilities, Extreme is building on its proven channel-focused strategy of driving partner and company growth while strengthening its go-to-market initiatives in new and existing verticals.
Key Program Elements:
- New Unified Partner Program – Designed in consultation with partners across industry verticals, the new unified partner program delivers best-in-class solutions to more customers under one brand, comprised of Extreme's high-performance enterprise technology, Zebra's WLAN business, Avaya's networking business and, post-acquisition, Brocade's data center networking business. New and existing partners can take advantage of an enhanced industry leading partner profitability program, four new specialization programs to reward value and solution selling, and upfront discounts by partner level to improve ease of doing business. The program also accepts existing certifications to ensure investment protection for partners.
- Personalized Partner Experience – Extreme Partner Hub offers a new partner experience that provides a one-stop-shop for marketing leads, deal registration and global concierge, which enables partners to tailor and select marketing content based on their specific business needs. Partners also have access to Extreme Talk Tracks, which provides partners with a path to selling new technology by industry vertical, and the Extreme Bets Program, which offers packaged and tailored enablement offerings.
- Innovative Loyalty Programs – Extreme is offering a new invitation-only Black Diamond status, which allows partners to set customized growth goals and incentives to further personalize the experience. The updated Ultimate Warrior Program provides incentives for partners looking to sell technologies across the portfolio and rewards the top achievers with Black Diamond status.
- New Revenue Streams and Sales Enablement Programs – The program offers new sales enablement packages, which will provide partners with the sales and technical services, tools and expertise needed to profitably grow. Extreme's new Business Transformation Program enables partners to develop unique approaches to help transform their businesses, along with new consumption models focused on how users consume specific applications based on need.
Extreme is formally announcing the unified partner program during its annual Global Partner Summit, taking place from Oct. 23-26, 2017 in Orlando, Fla. At the event, more than 500 strategic solution providers from 50 countries will discuss Extreme's unified partner strategy and enablement programs.