IT and Business Insights for SMB Solution Providers

ChannelPro Network’s Business Management Online Summit Cracks the Growth Code

The live online event featured panels on trends channel pros need to stay on top of, including implementing processes, rightsizing your tool stack, and boosting your value proposition. By Colleen Frye

The ChannelPro Network’s Business Management Online Summit: Cracking the Growth Code, a live, single-day event held on October 11, delivered growth and efficiency strategies for IT solution providers and integrators. Throughout the day, industry thought leaders provided practical advice and tips that channel pros can immediately apply to their own businesses on topics ranging from sales and marketing to service delivery to process improvement and more.

The Cracking the Code virtual event was the second in a series of three all-new 2022 Online Summits featuring top channel professionals addressing current issues and trends in both cybersecurity and business management. The online events also offer a virtual expo hall and the ability to interact live with sponsors.

“Like all of our in-person events throughout the year, ChannelPro’s Online Summits deliver actionable advice on the latest business and technology trends and provide opportunity for attendees to interact with panelists and sponsors, but from the convenience of their office,” says Michael Siggins, president and publisher of The ChannelPro Network. "Our goal with all of our events, virtual and in-person, is to deliver compelling content in lively, interactive, and fun-filled formats that are unique in our industry.”

The October 11th summit featured the following sessions:

Knockout Strategies: Add Punch to Your Value Proposition—Managed services expert Nigel Moore presided over four rounds of practical advice from channel experts MJ Patent and Barbara Paluszkiewicz on adding polish to service delivery, operations, and rapid response in order to stand out from the competition.

Rightsizing Your Tool Stack—Choosing the right operational tool stack is key to both profits and efficiency. David Wilkeson, Adam Bielanski, and Thomas Lohr shared how they balance cost against benefit, decide which business tools they really need, and optimize them to achieve ROI.  

From Techie to Rainmaker: Tips and Tricks for MSPs Who “Can’t Sell”Kris Blackmon, of channel legend Janet Schijns’ JS Group, asked Juan Fernandez and Peter Melby to share their tips on how to transition tech talk into a winning sales pitch. 

Profit Through Process: Using EOS, Profit First, and Other Programs to Improve OperationsZac Cramer, Allen Edwards, and Lori Hardtke discussed how incorporating consistent processes into an inefficient business model can yield big improvements.

Video: The MSP’s Secret Marketing WeaponJennifer Bleam of MSP Sales Revolution provided a step-by-step tutorial on how to leverage video in marketing, become omnipresent to potential clients, and systemize the video production process to create a library of content. 

MSP Ninja Warrior: Maintaining Customer Happiness in Turbulent TimesErick Simpson, Rick Smith, and Dawn Sizer offered advice on how to keep customers happy when price increases, shipping snarls, and service delays are unavoidable.

Attendees also voted to recognize sponsors with the following awards:

  • Best in Show: Axcient
  • Best Partner Community: Dell Expert Network
  • Best Revenue Booster: CSC Leasing
  • Most Innovative Solution: Binox

“The competitive landscape is always in flux, and ChannelPro strives to give our readers the up-to-date, critical information they need to run their businesses efficiently and profitably,” says Rich Freeman, executive editor of The ChannelPro Network. “The Business Management Online Summit brought together the best in the industry to help steer the MSP community through the latest challenges and opportunities.”

Many thanks to Gold sponsors Binox, Dell Technologies/Dell Expert Network, and Rick Jordan; and Silver sponsors Axcient, CSC Leasing Company, MSP Sales Revolution, and SMB Tech Fest.

The next and final virtual event in this year’s Online Summit series is the Cybersecurity Online Summit: Smart Security on December 7. To register, go here.

And don’t miss ChannelPro’s last in-person conference of 2022, the ChannelPro SMB Forum on November 2-3 in the Los Angeles area. To register, go here.

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