BroadSoft Inc., a global unified communication software as a service (UCaaS) company, has acquired Transera, a provider of cloud-based contact center software.
With the acquisition, BroadSoft looks to lead the Contact Center as a Service (CCaaS) market while enabling service providers to offer a comprehensive cloud contact center portfolio with minimal new investments, rapid time-to-market, and integration with BroadSoft’s†BroadWorks and†BroadCloud solutions. Transera provides omni-channel (voice, email, chat, and social) and analytics-driven cloud contact center software for small-medium business (SMB) and large enterprises.
“Today’s acquisition brings together the leading cloud unified communications provider with a pioneer redefining contact center performance through omni-channel and big data analytics,” says Michael Tessler, CEO, BroadSoft. “The multi-billion dollar contact center market is ripe for cloud disruption, and we now offer service providers a single stack solution with the flexibility to scale from SMB to large enterprise.”
“Cloud is rewriting the rules when it comes to how businesses can deliver a superior customer-engagement experience through simplicity, on-demand scalability, and advanced analytics,” adds Prem Uppaluru, chairman and CEO, Transera, who will assume the role of general manager and vice president of BroadSoft Cloud Contact Center.
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Photo source: BroadSoft.com
