IT and Business Insights for SMB Solution Providers

Addigy Adds Automated Policy Assignment Functionality to Apple Device Management Platform

Called Flex Policies, the new feature lets technicians apply policies to all existing and new Apple endpoints meeting pre-defined criteria without manual effort. By Rich Freeman

Addigy has shipped functionality designed to simplify endpoint policy management for users of its Apple device management solution.

The new feature, called Flex Policies, lets administrators add “filters” for devices with shared attributes to their policies. The system will automatically apply the policy to any device meeting those criteria from that point forward.

If technicians add a filter for all MacBooks belonging to users in the sales department to a policy, for example, the Addigy software will assign the policy to all such devices immediately, and automatically apply it to new qualifying devices as they’re deployed in the future.

Users can assign a device to multiple policies via filters, and exclude one or more otherwise qualifying devices from a filter as well. The feature requires no changes to an organization’s existing policies or policy hierarchy. 

The end results, according to Addigy, include reduced manual policy assignment, faster onboarding of new Apple hardware, and improved technician productivity.

“Addigy’s Flex Policies is a game-changer for not only IT admins managing Apple devices but also the industry,” said Addigy CEO Jason Dettbarn in a media statement. “By making it easier for IT teams to onboard Apple devices, we’re destigmatizing Apple devices in the workplace. The reality is Apple usage in the workplace is expected to grow over the next several years, and whatever we, as a company, can do to assist IT admins and MSPs with managing these devices is a win for everyone.”

Mac shipments worldwide grew 29.1% year over year in 2020 and another 22.1% in 2021, according to IDC, thanks in part to the work-from-home phenomenon brought about by the coronavirus pandemic. The total count of devices managed by Addigy’s roughly 1,800 MSPs partners climbed 140% last year as a result. 

The company’s customer base, which includes IT departments in addition to channel pros, nearly doubled in 2021 to more than 2,100.

Addigy is enhancing its partner program in response to that growth. Recent changes include the addition of a marketing collateral library of materials showcasing the platform’s advanced management capabilities.

Addigy received a strategic growth investment for an undisclosed amount from growth equity firm PSG earlier this month.

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