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Acronis Goes All-In on Cyber Protect: Page 2 of 2

The company will phase out work on Acronis Cyber Backup and train all of its development efforts on Acronis Cyber Protect, its combination security and BDR solution, according to CEO Serguei Beloussov (pictured). By Rich Freeman

Also in the works is a revamped partner program built around the needs of MSPs. “We are transitioning from the standard partner program that we had, that was focused on resellers and distributors, towards service provider partners,” Magdanurov says.

Recruiting service providers generally and managed service providers in particular is a priority at present for Acronis. “I really believe MSP is the future,” says Beloussov, adding that MSPs typically provide better service at a more competitive cost than traditional resellers.

The challenges of supporting home-based employees this year has MSPs growing even faster than before, Magdanurov adds. “[They’re] supporting larger businesses, just because enterprises don’t have enough capacity in their IT team to support all the remote work in different locations.”

Acronis is currently adding about 1,000 MSP partners per quarter. “Our goal is to accelerate even more and get more partners recruited because we see at least 100,000 MSPs out there worldwide,” as well as tens of thousands of MSSPs, Magdanurov says.

To assist that effort, Acronis introduced a set of premium partner services optimized for MSPs earlier this year. The program includes dedicated support with shortened response times, incremental education materials, sales and marketing resources, and access to development services for help with building customized Acronis-based solutions.

Acronis has been augmenting Cyber Protect’s capabilities since its launch. The system now offers more than 20 integrations with e-commerce marketplaces like Ingram Micro’s CloudBlue platform as well as RMM and PSA products from ConnectWise, Datto, and Kaseya.

Support for roughly 100 additional workloads, beyond the 26 that the product already protects, is set to arrive within the next two years. The current list includes Microsoft Hyper-V, Windows Server, SQL Server, and Exchange, plus VMware and Linux.

According to Beloussov, buying smaller companies will play a continued role alongside in-house development in Acronis’s strategy for enhancing Cyber Protect’s capabilities. 

“We are planning a lot of acquisitions,” he says. 

Acronis bought cloud and hypervisor security vendor 5nine last December and data loss prevention provider DeviceLock this July.

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