IT and Business Insights for SMB Solution Providers

Acronis Unveils Cyber Protection Portfolio for Edge and Endpoint Workloads

The sprawling new product family includes a multi-layered edge and endpoint security solution, a purpose-built data protection infrastructure system, and a set of APIs and developer tools for connecting third-party solutions and services to those systems. By Rich Freeman

Acronis has officially pulled the wraps off a sprawling family of security products and integration technologies designed to propel an ambitious strategy to transform itself from BDR vendor to provider of end-to-end cyber protection solutions.

The new offerings include a multi-layered edge and endpoint security solution, a custom-built data protection infrastructure system, and a set of APIs and software development kits for connecting third-party solutions and services to those offerings.

All three products debuted on the first day of Acronis’s first ever Global Cyber Summit event, which is taking place in Miami this week. Their goal is to help Acronis and its partners conquer a market for cybersecurity, data protection, software-defined storage, privacy management, data authenticity management, and associated services worth a collective $250 billion annually and growing by double digits, according to Acronis CEO Serguei Beloussov.

“It’s a huge opportunity,” he said during a keynote presentation this morning.

Named Acronis Cyber Protect and previewed earlier in the year under the name Total Protect, the new edge and endpoint security system combines backup, disaster recovery, anti-malware, anti-ransomware, web filtering, and data authenticity validation functionality, among other features, in a single package with one agent and a unified license.

According to Beloussov, merging BDR and security functionality into one solution allows users to rebound faster from incidents that even the best software can’t prevent entirely. “If something did happen and it wasn’t stopped you can safely recover with minimal loss of money, data, or time,” he says.

Acronis Cyber Protect runs on Acronis Cyber Infrastructure, a hyperconverged infrastructure solution for storing backups and running recovery environments. Purpose-built by Acronis for use with its cyber protection portfolio, the system supports software-defined networking as well as software-defined block, file, and object storage.

According to Beloussov, infrastructure is an essential part of an effective cyber protection solution; requiring partners to purchase and integrate it separately would burden them with added complexity.

“Any protection solution without infrastructure is not complete,” he told ChannelPro today.

Customers can acquire Acronis Cyber Infrastructure either as software or pre-installed on a custom-designed appliance. They can then run it on-premises, in Acronis’s cloud, or in a third-party public cloud. “You can deploy it with us, you can deploy it with yourself, you can deploy it with your customer, you can deploy it with your partner,” Beloussov said in his keynote.

The system is engineered to be simpler and more affordable than hyperconverged solutions from vendors such as Nutanix and Hewlett Packard Enterprise’s SimpliVity unit. “We designed it to be extremely easy, because it’s only for secondary workloads,” Beloussov says.

Like all Acronis products, Cyber Protect and Cyber Infrastructure are available at per device and per-GB rates designed to align easily with recurring revenue business models.

Underlying both systems is a set of foundation technologies called Acronis Cyber Platform that includes multiple APIs backed by SDKs, documentation, sample code, a dedicated support team, and a developer portal. Over time, Acronis hopes to turn the system into the integration point for an ecosystem of supplementary data protection products from software makers and service providers.

ChannelPro SMB Magazine

Get an edge on the competition

With each issue packed full of powerful news, reviews, analysis, and advice targeting IT channel professionals, ChannelPro-SMB will help you cultivate your SMB customers and run your business more profitably.