IT and Business Insights for SMB Solution Providers

RingCentral’s On Fire for SMBs: Page 2 of 2

The vendor’s new IGNITE! partner program is designed to grab a hunk of the enormous, barely penetrated market for UCaaS services. By Rich Freeman

In exchange for that additional effort, IGNITE! partners earn an extra 0.5x monthly recurring revenue on every deal they complete. “That would be in addition to the spiffs, of course, that we already pay,” Long notes.

Other membership benefits include on-call assistance from sales reps, vertical industry experts, sales engineers, and channel managers, as well as access to a fully stocked partner portal.

Just as with Channel Harmony, IGNITE! members who collect a sales professional certification and prominently display their relationship with RingCentral on their website, among other requirements, can earn preferred status in the program. Preferred partners receive exclusive sales incentives, in-depth quarterly performance reporting, sponsorship from a RingCentral executive, and other benefits.

Like its partner program, RingCentral’s product set has been expanding lately too. In April, it gained a video meeting application. A new desktop app for Windows and MacOS with unified messaging, video, and phone functionality followed the next month. “It’s a very powerful combination,” Long says.

There’s no shortage of SMBs without UCaaS software to sell it to either. “We have a long road in front of us,” Long says. “With what we’re doing in this program, we’re going to capture even more of the market.”

About the Author

Rich Freeman's picture

Rich Freeman is ChannelPro's Executive Editor

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