IT and Business Insights for SMB Solution Providers

Help Your Customers Adapt and Thrive in a Post-2020 World: Page 2 of 2

IT solution providers must double down on understanding their customers’ business goals and the required technology to keep them safe as they move toward digital transformation. By Jacob Elziq and Jon Peppler

How to Keep Customers Secure

Workforce mobility has replaced the traditional on-premises approach, making legacy technology almost obsolete. No matter when it is widely deemed “safe” to return to the office, most businesses will continue a hybrid in-office and remote work format.

Here are a few examples of solutions that can properly secure your customers and help them successfully embrace digital transformation:

  • Secure access service edge (SASE): SASE is a comprehensive cloud security platform that integrates cloud access security broker (CASB), zero trust network access (ZTNA), and secure web gateway (SWG) technologies into a single, flexible offering designed to defend data wherever it goes. SASE allows security teams to configure policies that secure SaaS apps, control access to acceptable web destinations, identify shadow IT, and defend on-premises apps.
  • Data loss prevention (DLP): Data loss prevention tools protect data and stop leakage. DLP can identify and control sensitive data at rest and upon access, ensuring information does not get into the wrong hands.
  • Advanced threat protection (ATP): Advanced threat protection halts threats at download and upload from any cloud app or device, managed or unmanaged. It also delivers real-time data across the enterprise cloud footprint and automatically learns and adapts to new cloud applications, malware threats, and behaviors.
  • Integrated solutions: Security threats change every day, and organizations need to keep up with the best protection. To do so, they should implement solutions that integrate to ease level of effort, simplify management, and reduce time-to-action.

While the COVID-19 pandemic caused most businesses to make abrupt changes to survive and thrive, it’s important to help customers keep a focus on building security into every aspect of their company. This creates an environment in which technology and innovation can be embraced for the betterment of the company, without introducing risk and vulnerabilities.

JACOB ELZIQ (pictured above, left) is CEO of Armature Systems, a security, automation, and networking provider. JON PEPPLER (right) is vice president of worldwide channels for Bitglass, a cloud security provider.

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