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Customers are seeking successful business outcomes, not products or services. They expect vendors and partners to work together (via the partner ecosystem) to build solutions that deliver business outcomes. The success of the business outcome is dependent on a partnership between buyer and seller in which they work together to maximize the value of the […]
Customers are seeking successful business outcomes, not products or services. They expect vendors and partners to work together (via the partner ecosystem) to build solutions that deliver business outcomes. The success of the business outcome is dependent on a partnership between buyer and seller in which they work together to maximize the value of the product or service in relationship to the customer’s need.
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