Riverbed Technology, a San Francisco-based IT infrastructure performance company for networks and applications, announced several updates to the Riverbed Performance Partner Program during the Riverbed Partner Summit 2016 in Scottsdale, Ariz.
According to the company, it is investing in incentives over the coming year to help partners expand across three key areas: Building an embedded solution and services program, driving joint engagement, and accelerating repeatable revenue in the smaller enterprise and mid-markets. Riverbed will be providing incentives such as rebates for partners to embed Riverbed products into their services and solutions.
Riverbed also announced plans to:
- Add a new track to its partner program for managed services and make focused investments and refinements to its Value-Added Distributor program.
- Launch pilot programs for managed services sold via the channel with subscription licensing and pricing.
- Launch an Authorized Consulting Partner track to enable key partners to better support customers by delivering Riverbed franchise professional services.†
“In this transformational time in the IT industry, Riverbed is doubling-down on its investment in our partners,” says Karl Meulema, senior vice president Global Channels at Riverbed. “We are making resource, program and IP investments designed to engage with our partners at the customer level, build differentiated embedded solutions and services, create a partner services economy, and develop revenue and services opportunities for our partners in the channel-led space.”
“Technology including mobile, SaaS, and cloud are disrupting business models and providing new ways to engage and connect with customers as well as entirely new routes to market,” adds Meulema. “The updates to our partner program are designed to help our partners make this market shift. Riverbed’s disruptive SD-WAN, visibility, and software-defined edge platforms, along with our continued leadership in WAN optimization, make us the ideal go-to-market partner in this dynamic market.”
