When RYTHMz entered the channel roughly 14 months ago, few anticipated how quickly its compact wireless solution would attract attention — and awards — across the MSP community. The company, described as “literally plug and play,” has become a welcome addition for MSPs seeking to capitalize on 5G internet solutions.
As Channel Chief Leonard DiMiceli sees it, the demand makes sense.
“RYTHMz is in essence a wireless-to-go 5G in a box,” DiMiceli explained. “It looks like a Pelican case. Inside, it has all the elements for Wi-Fi and internet. It has a router, SDN card, and three SIM cards,” including service from AT&T, Verizon, and T-Mobile.
For MSPs, that means they can offer clients fast, reliable backup or primary internet service without complex installations or ongoing support costs. That simplicity is critical, DiMiceli noted. “Margins get eroded easily in MSP products if they’ve got to touch it or take a phone call.”
Building Channel-only Momentum
RYTHMz is a channel-only company, and several key executives boast MSP roots. There’s DiMiceli, who previously helped grow an email security company from an MSP startup into a business supporting 1,000 channel partners and over 1 million endpoints. CEO Steve Copeland also started and sold multiple MSPs before launching RYTHMz.
The deep understanding of MSP business pain points is fueling the company’s momentum. That knowledge helped to create a solution that gives MSPs additional ways to become a trusted advisor for clients.
“We are not a PSA product that says, ‘Hey, swap out Product A for B. We’re lighter, faster, thinner, cheaper.’ It’s not rip and replace because that’s expensive. This is net-new,” said DiMiceli.
The company has also captured multiple awards at industry events, including the ASCII Edge series.
Helping MSPs Monetize What They Overlook
One of the biggest opportunities, according to DiMiceli, lies in the events vertical. Many MSPs in this space already support clients but rarely think to offer internet services.
Leonard DiMiceli
“Let me help you on your go-to-market strategy on the events vertical. I’ll help you make a whole lot of money,” DiMiceli said. “Your customer, Mr. MSP, is doing events or is part of associations. And you don’t ask the question of when they do the event, what’s the internet like and who’s providing it, because you don’t have an option to provide it. So you don’t ask. Now, I give you a reason to ask.”
By equipping MSPs with that missing option, RYTHMz is enabling new revenue streams. DiMiceli cited partners in places like Central Florida and Austin, TX, who are monetizing festival and municipal internet deployments with ease.
What MSPs Should Know
DiMiceli wants MSPs to know that RYTHMz is simple to deploy and easy to rake in revenue. “We’re easy to do business with; there’s anywhere from 20% to 50% margins by selling something you’re not doing,” he said.
Even better, RYTHMz offers backend support to simplify implementation. “Literally, it’s a box. You plug in internet and then, on the backend, we help you with the SSID and the password.”
He also emphasized that RYTHMz is not meant to replace existing systems, but to expand them.
Channel-driven Future
As the IT channel evolves, DiMiceli encourages MSPs to adapt, grow, and seek outside support when needed, especially in areas like sales, marketing, and leadership. “If you’re a tech but you’ve never run a business, maybe consider business coaching,” he said. “If you’re a tech but never have done sales or marketing, I’ve got several friends in the community who will help.”
For MSPs looking to diversify their revenue streams with minimal operational disruption, DiMiceli has a simple message: “Let me help you monetize something that wasn’t even on your radar.”
Images: iStock, LinkedIn
