Small and medium-size businesses face some unique challenges when it comes to protecting and storing their IT equipment—space constraints, budget, resources, even hot dog grease.
“But no matter how unique your situation is for installing or storing or operating your IT equipment, Eaton has an enclosure that fits that need,” says Craig Watkins, global product line manager, racks and enclosures, at power management company Eaton. With more than 400 different models of open frame racks, server racks, and enclosures, Eaton has developed solutions to fit the needs of SMBs that do not have dedicated computer rooms.
Case in point: Hot dogs cooking and displayed on roller grills at small convenience stores were emitting grease into the air and clogging the heat sinks in the servers, causing them to overheat. “No air flow could go through there and cool the server properly,” Watkins explains. “So we developed a special cabinet for these small mom-and-pop convenience stores that protects the IT equipment from that grease.”
Today, IT equipment is going into places where it was never intended to go, he explains. SMBs don’t have a dedicated clean room for their server or a mini data center. Instead, “they have a back office or a corner of their warehouse.”
As a result, Watkins notes, “We’re seeing premature failures on a lot of IT equipment, so we’re developing cabinets that actually combat that.”
THE PARTNER ADVANTAGE
For Eaton channel partners serving SMBs, the wide variety and affordability of Eaton’s rack and enclosure offerings provide a competitive advantage. “Our differentiator is we have such a huge variety of cabinets and different orientations, shapes, and sizes that our competitors just don’t have,” Watkins says. Moreover, MSPs can simply order the solutions as line items and do the installation themselves, eliminating the need for RFPs or contractors.
“We think if it was an odd install for someone, it’s probably going to be for someone else as well. So, we’ve created a standard, stocked product line for all these unique enclosures,” Watkins notes.
“I’m not going to say we’ve seen it all,” he concludes, “but we’ve nearly seen it all, and we’ve developed the solutions to meet those needs.”
BECOME AN EATON PARTNER
Every day, Eaton’s channel partners and resellers empower their customers to keep businesses running, manage energy consumption more efficiently, and lower costs. Eaton is dedicated to the mutually beneficial success of our partners, and with a continual focus on the ease of doing business, there’s never been a better time to put the power of Eaton to work for you.
For more information on how to become an Eaton PowerAdvantage partner, visit PowerAdvantage.eaton.com