Business Strategy
Channel Insights
Stay Connected
Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.


333 West San Carlos Street
San Jose, California 95110
United States


ChannelPro Network Awards

hello 2
hello 3


May 10, 2019 |

Tech Data Calls Security a Shared Responsibility

A new sales team, managed security service catalog, vendor incubation program, and training facility are key ways the distributor will fulfill its part of that bargain, according to security executive Alex Ryals (pictured).

IT security isn’t your problem and it isn’t your distributor’s either. It’s everyone’s problem, according to Alex Ryals, vice president of security solutions for the Americas at Tech Data Corp.

“Tech Data and our partner community both have a shared responsibility when it comes to fighting cybercrime,” said Ryals today during a keynote at the spring 2019 meeting of Tech Data’s TechSelect partner group, in San Diego.

The IT landscape, he noted, is growing more and more crowded with threat vectors all the time. There will be some 300 billion potentially vulnerable passwords in use by 2021, for example, and some 200 billion IoT objects in operation by 2020. There are 1.2 billion websites in production today, moreover.

“That’s a hacker’s dream,” Ryals said, noting that an attacker who successfully compromises just 0.01 percent of those sites stands to make piles of money. In all, he continued, the total financial impact of cybercrime will total $6 trillion annually by 2021.

SMBs are helpless to stop that onslaught too. “Most people are not prepared to defend themselves,” Ryals said. “If we don’t leverage the power, scale, and size of the channel to help customers be successful in securing themselves, who’s going to do it?”

Meeting that obligation will require efforts from both the biggest IT industry giants and the humblest channel partners, said Ryals, who went on to list some of the security investments Tech Data has made recently or has planned for the future.

Those include the launch today of a new resource for would-be managed security service providers called RECON MSP. Available in spreadsheet form on Tech Data’s Level Up partner portal, the new offering catalogs every resellable managed security service the distributor offers.

Those include the RECON Security Suite, a collection of subscription-priced services from lesser-known but noteworthy vendors that Tech Data rolled out last June. In a bid to find more such companies, Ryals is about to hire a full-time security vendor recruiter whose sole job will be searching through the roughly 700 companies offering cyber-protection hardware, software, and services for the ones worth promoting.

“Our goal with recruitment is to bring you consistently a set of vendors that solve business problems for your customers in all areas of security,” Ryals says. “It’s a lot of work to figure out who’s a me-too player and who’s a unique player.”

Tech Data launched a vendor incubation program last quarter to help those unique players get their products to market more quickly. “[It’s] a way that we can take these small vendors and incubate and help them, so they’re ready to work with you,” Ryals says.

He’s also staffing up a new Phoenix-based security sales team that will include prospecting specialists, technical presales professionals, and more. “We are hiring more people to assist you guys in knowing how to sell security to your customers,” Ryals says.

On the way as well is a new “cyber range” in Phoenix where partners will be able to study security best practices. Due to open this August or September, the new facility will provide incident response simulation training, for example, aimed at teaching channel pros how to design and deliver post-breach remediation services to their customers.

Taking advantages of resources like the cyber range is just one of the steps partners must take to fulfill their portion of the tech industry’s shared security responsibilities, according to Ryals. Others include appointing an internal security leader.

It doesn’t have to be full time, but someone has to own it because this environment, this market, changes constantly,” he says. “Someone needs to be keeping up with all the changes.”

Channel pros must also develop a strategy for calling attention to their security expertise, train their salespeople to explain security challenges and solutions to customers, and learn to lead customer engagements with security readiness assessments, Ryals adds. “There’s no better way to sell security than to help a customer identify where they’re weak in their security posture, and then help them solve that problem.”

Those solutions must be comprehensive as well. “It’s not enough just to sell a firewall and be done,” Ryals observes. “If you lock the front door but leave the back door wide open, you’re not helping your customer any. We have to think holistically about the solutions we build and the vendors we partner with.”

Last but not least, Ryals says, partners must add managed security services to their offerings, either by building them internally or by “borrowing” them from the vendors listed in the RECON MSP catalog.

“I’m going to build solutions to help you be successful, but I need you guys to go out to your customers and help them be successful,” he concluded today.

Editor’s Choice

Chicago Shines as Host City for ChannelPro’s 1st 2024 Live Event

March 1, 2024 |

The live event on Feb. 28-29 brought together a full house of managed service providers and IT consultants for networking and business-boosting educational sessions.

Exclaimer is Embracing MSPs With a New Program. Could Email Signatures Be Newest ‘as a Service’ Offering?

February 28, 2024 |

If you never thought email signatures could be a source of recurring revenue, think again. Managing it can help you and your customers monetize email in a way you probably never thought possible.

EXCLUSIVE INTERVIEW: Nerdio CEO Shares Insights on Integrating AI in MSP Operations

February 22, 2024 |

Fresh off of his company’s recent announcements, Vadim Vladimirskiy shares how Nerdio is committed to leveraging AI and other technologies to enhance the MSP experience.

Related News

Growing the MSP

Explore ChannelPro


Reach Our Audience