Managed service providers can better gauge new business opportunities using non-invasive network assessment tools, says RapidFire Tools Inc. Vice President of Sales Mark Winter at the 2014 GFI MAX U.S. Customer Conference currently underway in Orlando, Fla. †Winter’s breakout session, “Top Ways to Use IT Assessments to Win New Business and Grow Customer Relationships,” took place Tuesday, September 9. †
In his session, Winter explained how MSPs can use network assessments as a lead-in to ongoing service contracts and “gain access to businesses they might not have been able to penetrate without such a valuable up-front offering.” Non-invasive network assessment tools can create detailed reports on usage policies, port vulnerabilities, security issues, and unauthorized users. Using his company’s Network Detective solution, says Winter, MSPs don’t need to download a client; the tools can be applied via a USB connection. Mission-critical data regarding the customer’s network can be gathered, usually in less than an hour during an on-site visit, he says. Branded reports can then be automatically generated, showing the potential customer specific areas that need to be addressed to increase productivity and reinforce security. And that, notes Winter, often wins that customer’s trust.
RapidFire Tools is a Gold Sponsor of the event. †Winter is available to speak with MSPs at the company’s booth, explaining the latest upgrades to Network Detective’s various IT assessment modules, including Network, Security, MS Exchange, and SQL Server assessment tools. RapidFire Tools says that through recent enhancements, the company’s new HIPAA Assessment module now recognizes a wider selection of encryption technologies and supports improved compatibility with Mac OS. The module, which creates automated HIPAA risk assessments for MSPs in the healthcare field, is the top-selling Network Detective product among RapidFire Tools’ existing customers, according to the company.