Tracking and visibility products manufacturer Zebra Technologies Corporation has created a new channel partner program that will unify the company’s PartnersFirst and PartnerEmpower programs to encompass a more inclusive channel ecosystem that addresses the needs of distributors, independent software vendors (ISVs), resellers, and systems integrators.
Set to launch January 2016, the new channel program aims to identify, promote, and serve channel partners; make it easier for them to conduct business with Zebra; and reward them for providing value to customers. The program was built with input from the company’s†global partner ecosystem and enables partners to differentiate their businesses based on their technology and market focus and the way they go to market.†
Through the new partner program, Zebra will provide training, education, and incentives to help partners deepen their skills, enhance their ability to deliver innovation, and serve as consultative channel partners to mutual customers. Additionally, the company plans to simplify pricing to drive competitive advantage and profitable opportunities, and offer a consistent global framework with regional flexibility to address local market differences.
“Zebra is more committed to the channel than ever before and our new program will provide expanded resources and capabilitie, demonstrating the strength of our business and how we are better together. Our partner program will be closely aligned with our vision of creating a smarter, more connected global business community and we will work with our partners to help them differentiate themselves, better serve our end users, and seize the opportunities presented by enterprise asset intelligence,” says Eileen Eck, vice president, Global Channel Strategy, Marketing and Operations, Zebra Technologies.
