IT and Business Insights for SMB Solution Providers

Rubrik Introduces Rubrik Go, a New Evergreen Subscription Program to Eliminate Unpredictable Pricing and Renewals

Rubrik, the Cloud Data Management company, announced Rubrik Go, a new evergreen subscription purchasing program. Rubrik Go applies a SaaS approach and enables customers to enjoy future innovation through one simple and predictable subscription license. Rubrik Go customers access the latest data management technology through free evergreen refreshes, streamlined software editions, and the flexibility to migrate data to the public cloud at any time with no additional costs.

"We designed Rubrik Go to solve customers' biggest purchasing pain points around opaque, rigid licensing and unexpected price hikes," said Bipul Sinha, Co-founder and CEO at Rubrik. "Rubrik Go offers a subscription to simplicity so that customers can scale their environment with complete transparency and confidence."

"Rubrik Go is not just another pricing program; it's a holistic go-to-market strategy that allows us to future-proof our Rubrik investment in the cloud era with just one easy-to-manage subscription," said Rich Talaber, Chief Technology Officer at Public Consulting Group. "It gives us peace of mind knowing that we can migrate our licenses to the cloud anytime or refresh to Rubrik's next-generation appliances at no additional cost."

Rubrik Go provides the following key benefits to customers worldwide:

  • Automatic Access to New Technology: Customers receive the latest technology updates so that they can continue to innovate and stay one step ahead of their competition.
  • Future-Proof for Cloud: Go customers can migrate to the cloud at any time during their subscription term. If customers run cloud applications, they receive native cloud protection at no additional cost.
  • Lower Upfront Costs:  Rubrik Go transforms large upfront capital expenditures into predictable subscription payments to help customers meet and exceed budget requirements.

Rubrik Go is offered as a 3-year subscription that includes software, hardware, support, and evergreen refresh at the time of subscription renewal. Rubrik will continue to also offer perpetual to life of device licenses.

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