IT and Business Insights for SMB Solution Providers

LG Adds New Benefits to LG Pro Channel Partner Program

LG Business Solutions USA has expanded its popular “LG Pro Channel Partner” Program that increases benefits, offers access to professional marketing assistance, and makes LG’s consumer catalog available for employee perks. According to LG Head of Marketing David Bacher, the expanded program can benefit more partners than ever before.

"Resellers are strategically important to the success of every LG Business Solutions sales and marketing program. They are our partners on the ground, the ones most aligned with the needs of customers across all vertical markets,” Bacher said.

A major 2023 program update is the addition of a new mid-level benefits tier called Premier+. Falling between the Premier and Elite levels, Premier+ ensures greater rewards for small and mid-size resellers including accrual of Marketing Development Funds that can be used to develop ad campaigns, company landing pages, social media posts, branded merchandise, promotional videos and more.

All LG resellers are eligible to join the free program through a simple online application, and once they’ve submitted proper documentation, they will be given access to the LG Partner Store where they can purchase discounted consumer-grade LG products to use as incentives or perks for their employees. All levels are also given access to LG | U’s interactive online training courses.

Once a Pro Partner reaches the Premier level, they begin accruing LG points that can be used in the LG PRO Points portal to purchase additional perks. LG Points are only available to Premier members and are replaced by different benefits in the higher tiers.

The updated Premier+, Elite and Prestige levels replace LG Points with growth-focused Marketing Development Funds, LG PROActive digital campaigns using LG’s marketing concierge services for partners, and Growth Incentive Rebates.

Later in 2023, LG will release a new online portal for LG Pro partners that simplifies navigation and access to benefits. Partners’ sales tiers are requalified every 12 months based on the previous 12 months of revenue.

For more information, visit LG-US.


ChannelPro SMB Magazine

Get an edge on the competition

With each issue packed full of powerful news, reviews, analysis, and advice targeting IT channel professionals, ChannelPro-SMB will help you cultivate your SMB customers and run your business more profitably.