A new web portal rolled out alongside Unite includes functions new to Intermedia’s legacy cloud PBX resellers, including a quoting system that lets users who specify service quantities, prices, add-ons, and fees quickly calculate a single all-encompassing rate inclusive of their customer’s state and local taxes.
The portal also includes a self-serve ordering tool that lets partners add phones and services to existing deployments. Those are tasks that required assistance from Intermedia in the past.
Though Intermedia has long sold Office 365 and hosted Exchange services, Sher describes Unite as a complement to, rather than replacement for those solutions.
“Unite is very focused on both voice and communications and collaborations” for businesses, Sher says. “Office 365 can do a great job of handling their email and their other business applications, so there’s no reason that you can’t have both.”
Intermedia has been providing cloud PBX services since 2013, when it acquired Telanetix Inc. and its AccessLine carrier-grade network division. Unite positions the company to compete in the fast-growing UCaaS market as well. Frost & Sullivan expects sales of hosted internet protocol telephony and UCaaS solutions in North America to expand at double-digit rates through 2023 to $14.83 billion.
“We just wanted to overall improve the product that we’re delivering [and] to bring it into a place where it is even more competitive with companies like RingCentral,” Gold says, alluding to RingCentral Inc., of San Mateo, Calif.
Gold cites 8x8 and Vonage as top competitors in the UCaaS space too. Unlike Intermedia though, he continues, all three companies utilize third-party videoconferencing and file sync and share software in their offerings.
“There’s limitations to how tight that user experience is,” Gold remarks, adding that Intermedia also supports white labeling and puts resellers in complete control of margins, billing, and customer communication.
“We’re in the background supporting the partner,” he says.