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Ingram Micro Introduces Online IoT Marketplace

The new resource provides access to products, kits, and end-to-end solutions from over 30 vendors (including Cisco, Hewlett Packard Enterprise, and Microsoft) across a range of verticals (including retail, healthcare, smart buildings, and industrial IoT). By Rich Freeman

Ingram Micro Inc. has launched an online Internet of Things marketplace for its integrator and solution provider partners.

The Irvine, Calif.-based vendor introduced the site in conjunction with its annual Cloud Summit event in San Diego.

Officially available this week in the U.S., with global availability set for the future, the new resource provides self-serve access to products, kits, and end-to-end solutions from over 30 vendors across a range of verticals. Showcased vendors include Amazon Web Services, Cisco, Cradlepoint, Hewlett Packard Enterprise, and Microsoft. Targeted verticals include retail, healthcare, smart buildings, smart cities, and industrial IoT.

Kits available through the marketplace come with bundled components for performing specific tasks. “We have a number of more advanced resellers who like that idea of prepackaged components that have already been optimized,” notes Eric Hembree, Ingram’s director of IoT. “It’s open to them to create their own solution from that.”

At present, kits listed in the marketplace encompass a mix of offerings developed by Ingram Micro itself and its vendor partners. According to Hembree, Ingram will soon begin augmenting its contributions to the catalog significantly.

“We recently hired a solution architect who has really been getting his hands dirty as far as putting together and optimizing various individual components from big players like Cisco, HPE, and Aruba,” he says. “You will start to see that over the next few weeks.”

Integrators who prefer to leverage complete, pre-assembled solutions rather than kits can choose from a library of more than 40, most of which have been supplied by vendors. Ingram has a set of homegrown solutions on the way, however.

“We’ll continue to map them out and add them to the marketplace,” Hembree says.

Information about advisory, design, and training services are available through the site as well. “We have a number of professional services and assessment offerings specific to IoT, and right now this is kind of a landing page to talk through all of that,” Hembree says. In the future though, he continues, users will be able to order services through the marketplace too.

Providing services to partners who need them is a core element of Ingram’s crash plan to assemble an army of market-ready IoT integrators. “We want to identify any potential gaps that our partners have that are preventing them from selling IoT solutions today,” Hembree says. “No matter what gap or perceived lack of knowledge they have, we can help them out, we can augment that for them, so that they can win deals today versus waiting.”

According to Hembree, Ingram has been working on the IoT marketplace for over a year. Ease of use was the top design priority during that process. “If it’s something that’s not intuitive, it’s not going to be widely adopted,” Hembree observes.

The new site also reflects extensive input from integrators. “Every time that we speak to partners, we talk about the technology side and the enablement side and the solutions they want to understand,” Hembree says. “That’s how we have it broken down in the marketplace, so it’s really going to resonate with them, and when they see it it’s going to be very intuitive.”

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