Billable, however, better exemplifies Gradient’s long-term ambition to construct an integration fabric that automates data exchanges between the many solutions and services MSPs utilize. “That’s where our focus is going to be,” Knox says, “allowing any tool to attach to any PSA in a very fluid and seamless manner.”
The result, he continues, will be not only greater productivity and efficiency but more freedom for MSPs to use the products they prefer even if those systems can’t currently share data. “They can have seamless data replication and synchronization across all their tools regardless of if they’re all owned by the same ecosystem or PSA platform company or not,” Knox says. “We’re here to make everything work better together.”
That includes the channel itself, according to Dave Goldie, who joined Gradient as vice president of channel last month following earlier stints at Cytracom and IT Glue, and who now plans to help foster communication and collaboration among MSPs and vendors.
“It’s about getting the channel working better together,” he says. “How can we engage with each other in a better way, both in person and obviously in the new digital world that we live in?”
On the product side, Gradient has plans to provide business intelligence to MSPs based on the integration work it does. “How can we use the data that flows through our system towards collective intelligence to be able to inform and tell the MSPs what they’re missing, where they should be going next, what they can do to optimize and tune their business to actually be more successful?” Knox asks.
Gradient, which completed a $10.25 million Series A funding round last week, plans to invest the money in further product development and rolling out training materials, research studies, and other partner enablement resources. It also intends to hire 50 more employees by the end of next March.