Digital Guardian announced enhancements to its Synergy Global Partner Program. Synergy is designed for security solution providers that resell Digital Guardian products or managed services, and deliver a range of professional services. The enhancements will offer enriched programs and support to help partners promote and grow their data protection businesses.
Data protection has become one of the fastest growing segments in IT Security, fueled by the increasing number of high-profile data breaches, as well as new regulations requiring companies to protect personally identifiable information (PII) data more stringently, such as the European Union’s General Data Protection Regulation (GDPR). To keep pace with the increase in demand for data protection solutions, Digital Guardian has strengthened its commitment to channel partners.
Digital Guardian introduced the Synergy Partner Program in 2015 and established a strong reputation as a channel-led vendor partner. In 2017, Digital Guardian is making a further commitment and investment in its channel program to help partners capitalize on the market opportunity and accelerate new business. In February 2017, Digital Guardian appointed Marcus Brown as Vice President, Global Channels, making the channel part of the Digital Guardian executive leadership team. Marcus’ charter is to take Digital Guardian's channel business to the next level, giving partners a new set of programs and incentives automated through a state-of-the-art partner portal, and expanding the partner footprint globally.
“Over the past three years Digital Guardian has seen tremendous business growth year over year as the demand for data protection solutions continues to increase across the globe,” said Marcus Brown, Vice President, Global Channels, Digital Guardian. “Our partners have played a central role in this success. Now we are investing to help existing and new partners capture the full spectrum of data protection opportunities. Partners will see a more defined program with new sales, marketing and enablement programs, as well as a growing channel team around the globe to help partners become successful.”
The new Synergy Partner Program is a world-class partner program which includes the following new elements:
- Detailed Synergy Partner Program Guide with benefits and requirements as well as separate MDF and Deal Registration Guides.
- Consistency and transparency in engagements through clearly defined, written Rules of Engagement.
- Improved messaging and partner enablement assisting partners to create new opportunities quickly. Sales, Pre-Sales and delivery enablement components will be available online as well as face-to-face.
- State-of-the-art deal registration system with improved opportunity tracking and collaboration.
- Industry leading MDF program with real time on-line requests and tracking.
- Partner Dashboard and Joint Business Planning.
“When we engage with Digital Guardian as a best-of-breed vendor, securing our customers’ data is their sole focus,” said John Marler, CEO of Set Solutions. “It’s great to see Digital Guardian invest further in their partner program and help us respond to the increasing market demand for data protection. We look forward to expanding an already strong partnership with Digital Guardian through the new Synergy Partner Program.”
“Data protection is at the forefront of our customers’ priorities, especially as GDPR comes into effect on May 25, 2018,” said Peter Ledger, CEO of Ignition Technology. “Digital Guardian offers the most comprehensive and differentiated data protection platform that discovers, classifies and protects our clients’ most sensitive information. We are excited to leverage the new partner program to further penetrate this dynamic market.”